Online Fundraising Strategy Digital Marketing

It’s More than Mindset that Makes the Difference


Episode Summary

It’s not just about mindset that determines the success of your fundraising.

We all have things that we want to do. We all want to make an impact wherever we can and we all want to feel good about the work that we do.

A successful fundraising campaign isn’t just about mindset. It’s about much more than that.

Successful fundraising is about figuring out how to make the pieces of your puzzle work. It’s about synchronicity and timing. It’s about building relationships and giving people the power to influence change.

Figuring out who you are and surrounding yourself with people who understand your mission as much as you do is an integral part of successfully championing a cause.

You need to learn to love what you do, regardless of the difficulty that the tasks may bring. This dogged determination and utmost willingness to make a sacrifice is paramount to the success of your campaign.

But this isn’t all that you need. You may have all the fuel you could ever need, but without knowing how to actually drive a car, you aren’t going anywhere. And all that fuel, all that passion and determination, won’t amount to much without the proper strategies.

Somewhere along the road, you’re going to encounter a few bumps. Some will be bigger than the others but you should perceive all of them in the same manner – as a learning experience. And with each learning experience, you need to be able to create a strategy that coincides with the lesson that you’ve learned.

Our book, “Brick by Brick”, discusses a few ways on how you can polish your strategies so that you are able to produce more results while also minimizing the wastage of resources. You may have all the things you need for a fundraising campaign, but for you to fully realize your goals, you need to analyze your processes and optimize them to prevent the unnecessary expenditure of resources; because one way to slow your progress is by exerting effort that really isn’t necessary, to achieve results that aren’t truly up to your standards.

In this episode, Beth Kanter, author of The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout shares to us the strategies that keep her energized and focused on her mission everyday, as well as a narrative on how she began her nonprofit fundraising journey.

In this podcast episode, we’re going to talk about maintaining perspective and being able to work with a clear mind, and how this can help you avoid getting burnt out.

We discuss some of the characteristics of a healthy organization, board, and community along with some of the best leadership strategies for young adults to help prepare themselves as future leaders.

We’ll also be talking about making connections, measuring your audience’s reactions, and using data (qualitative and quantitative) to help you build your own community. We’re also going to discuss the challenges that you may encounter as you progress with your fundraising campaign and how you can overcome them.

Best of all, Beth gives listeners her #1 suggestion for what you should take action on for your organization if you’re looking to find that special balance.

About Beth Kanter

Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. She is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices. Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory, and other instructional approaches. She has trained thousands of nonprofits around the world.