Fishing for the Big Fish with Greg Warner
Episode Summary
Greg Warner discusses Fundraising Climate Change and strategies to better reach the donors most likely to contribute major and legacy gifts. He explains which current practices are ineffective and how to fundraise for more with less.
About James Smiley
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. Greg is the author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, a book that shows you how to leverage strategy and technology to better engage donors.
