Right now, you may be feeling it’s time for you to have a nonprofit website redesign, but may be currently thinking: “Didn’t we just do that three years ago?” Here’s the thing, though – at the rapid rate of technological advancements, any website (no matter how awesome or how much money was spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes of becoming outdated on a regular basis; making it increasingly important to have a fresh website.
A Nonprofit Website Redesign Can Be So Refreshing!
The last thing anybody wants to hear is that they are wasting money, and that is essentially what having an outdated or ill-functioning website is doing. Dig in deep and compile a list of all the issues the website currently has. Look for things like:
- Unresponsive design
- Broken links
- Graphics that do not load properly
- Error messages/missing pages
- Old content
- Lack of browser compatibility
This is where analytics can help you see what’s going on. Run reports on things like click rates, sales conversions and how long viewers stay on the page. The results will give you solid and clear data on the effectiveness and performance of your website. It is also a good idea to look into the analytics of your competitors so you have something for comparison.
As time marches on, having a website with any of the above issues may cause you to lack:
- An abundant mobile audience
- A decent ranking in online search engines
- The brand awareness social media integration brings
- Increased safety measures
Basically, without doing a nonprofit website redesign, you are missing out on a ton of exposure and potential interaction.
What You Have To Gain
- Overall cost savings – a nonprofit website redesign can save your organization money which could have been spent on customer service, advertising, marketing materials and can lessen the load on your team.
- Improved ROI – beyond the savings, you can also gain increase in web traffic, engagement, and community growth, to name a few benefits of a nonprofit website redesign.
- Time-savings – your organization may gain time by updating to a Content Management System, which allows for easy updating in the future. A nonprofit website redesign can also help save time when your community members go online to register for programs and events, make contributions or have their questions answered.