Let’s face it, at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website.
One of the good things about increased political activism in 2018 is that technological advancements mean there are new avenues to explore that offer safer results and increased democracy.
Good copy is paramount to being taken seriously as an organization or a brand. In the same way a customer service rep is the front line of an organization, so too is good copywriting. If a potential supporter finds your website, and the copy is subpar, they might not take you seriously.
Learn to leverage qualitative and quantitative data to build a stronger user experience, interface design, and navigational structure. From planning, to design and upkeep, a website is a huge undertaking that requires countless hours and regular maintenance. Whether you handle everything yourself or hire a professional, there are certain elements that must work together to make your website effective.
When it comes to the world of modern fundraising, the rise of digital marketing can’t be understated. In 2017, your organization must have a professional website or you risk being left in the dust. What’s more, your website should be designed in a way that works for you and makes it worth the investment.
When it comes to the world of modern fundraising, the rise of digital marketing can’t be understated. In 2018, your organization must have a professional website or you risk being left in the dust. What’s more, your website should be designed in a way that works for you and makes it worth the investment.
A lot of non-profits face fears when it comes to fundraising. And, it’s totally normal! There are so many variables and implications that go along with ettiquette, strategy, communication, and planning. For instance, a non-profit may be hesitant to reach out to certain supporters online because they don’t want it to feel impersonal; and they certainly have a point. Here’s the thing, though. The way I see it, online fundraising shouldn’t ever feel transactional. The simplicity and convenience is just an added benefit. People already expect to be able to give online and they’re ready for it.
It’s almost time for #GivingTuesday. This year, #GivingTuesday falls on November 28; the Tuesday following Thanksgiving. What is #Giving Tuesday? It’s an International Day of Giving geared towards helping others through the gift of your time, donations, goods or your voice. Last year alone, over 1.6 million people from 98 countries donated on this special day! So, are you ready for this year?
When it comes to non-profit marketing, most organizations tend to play it safe. But what happens when your marketing does not getting the attention your organization is looking for? Even if you’re playing it safe, there is so much potential to create more excitement about your messaging and your cause. This is where the art of retargeting comes in.
We’ve been working with non-profits for over a decade. And, if you ask us, one of the biggest things holding organizations back is their use of antiquated technology, duplication in their process, and their extreme lack of a streamlined workflow. So, let’s break this down, and talk about how to save time and money and avoid these limited behaviors.
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