The success of your fundraising system builds on the level of Know, Like and Trust you’ve created. So, if your audience clearly understands and identifies with your organization’s mission and vision, like who you are and interacts with you, and trusts you, you’ll find that it’s much easier to develop ways to strengthen your relationship with your community members and create more interest in your campaigns.
Selecting the right online marketing tools is only accomplished when you know where your audience can be found online. In other words, creating a Facebook page for your organization does you little good if your target market spends little time on Facebook. Are there benefits to having a Facebook page for your organization? Yes, but it may not be your first priority if you have limited resources and time. The only way to determine the priorities of your action plan is to truly understand the needs of your audience. It’s critical to take a good, close look at your audience members and understand where and how they interact online, along with what they’re looking for. Your audience wants to know that you understand them and the the services and programs you’re providing are what they’re looking for. In order to gain this insight, take the time to research where your visitors are coming from, where you’re losing potential visitors and how long it takes for your audience members to identify with the organization and community.
Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is very possible to expand your audience by building a strategic plan, revisiting your brand strategy and reviewing the effectiveness of your website.
As you start the process of working with web designer or creative firm/design studio), as with any business decision, you want to ensure that it is a good fit. Every designer or studio is different and has different processes and outcomes. Ensure the designer or studio with whom you work with is focused on more than aesthetics and understands the objectives of your organization with every step of the design.
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