In this phase, we create and split test campaigns that build awareness of your cause and get you on to people’s Top 3 list. This list is the list of non-profits that people think of when they are in a giving mood.
Fundraising Accelerator Program
We’re going to put it right out there, and we think you’ll agree – just because you have a website doesn’t mean it’s getting seen and being used the way you had in mind when you first built it. Most organizations find that they hit a roadblock after they build their website because they struggle to drive traffic to it. And, it’s not just driving large amounts of people to you’re website. It’s more than that. It’s driving people who are highly interested in becoming supporters to your website and reenergizing past visitors so that they maintain their interest and continually return to become more and more involved.
Want unlimited personal support to ensure that you are positioning and marketing your organization to its fullest capability? Through weekly video calls with screen-sharing and recording enabled, we work with you and your team to develop a growth plan to target specific audiences, on-board new subscribers, retarget, and streamline your systems to move your donors from one objective to the next.
This accelerator program will take you through three phrases:
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PHASE 1: PRE-CONVERSION
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PHASE 2: DONOR COMMUNITY-BUILDING
In this phase, we use a conversion-based approach to turn people who are simply aware of your organization into bona-fide ambassadors to your cause. We do this through a number of methods, including contests, Facebook ads, and email outreach.
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PHASE 3: ENGAGEMENT CREATION
In this phase, we streamline your email, branding and other technology to help create a community of online donors who not only give when it’s needed, but champion your cause, show up for events, volunteer and advocate with you.
Campaign Pre-Conversion
In this phase, we create and split test campaigns that build awareness of your cause and get you on to people’s Top 3 list. This list is the list of non-profits that people think of when they are in a giving mood. We create laser-targeted Facebook ads with eye-catching imagery, strong headlines and clear calls-to-action. We set up targeting based on location, demographics and interests, conduct split testing and optimize to focus on getting the best response.
From there, we’re able to acquire a great deal of insight into your audience and see what type of content appeals to your community. By conducting this type of research from the get-go, we’re able to save time and money later on. We’ll define what makes your organization unique and list its benefits. We’ll clarify detailed demographics (age, lifestyle, fears, needs, hobbies and habits).
At this level, we also provide complimentary digital marketing recommendations and step-by-step guides to help you immediately begin developing leads and shaping your donor journey.
BONUSES:
The Blueprint: A guide to the strategies behind creating a Donor Journey
The Implementation: We provide recommendations for a 3-Step Donor Journey on your current website for the call-to-action of your choice to complement your best-performing Facebook ad so you can quickly experience results.
Donor Community-Building
In this phase, we use a conversion-based approach to turn people who are simply aware of your organization into bona-fide ambassadors to your cause. We do this through designing your donor journey and lead-nurturing techniques. This phase focused on the marketing psychology, email outreach, and relationship-building needed to quickly grow your community, produce definitive results and shape your donor experience.
Part of having an effective website is making sure that when visitors reach your website, they take action. We help you reach your visitors through your email marketing, traffic sources and webpages and guide them through a structured lead-nurturing process. We implement processes that we have honed for over a decade in order to convert visitors into loyal supporters.
We will build a 3-Step Donor Journey for the call-to-action of your choice. We use best practices in design principles and visual cues to improve user experiences, educate and empower audiences, increase interaction and build brand loyalty. We focus on representing your organization’s personality, values, and goals through your content, marketing materials and posts.
We are able to build on your current platform and your Donor Journey will be optimized for search engines and easy to duplicate for repurposing.
Engagement Creation
In this phase, we streamline your email, branding and other technology to help create a community of online donors who not only give when it’s needed, but champion your cause, show up for events, volunteer and advocate with you. We will audit your social media channels and provide you with a step-by-step guide to develop brand awareness, create compelling content, engage with audiences and track reactions and interest.
At this point, we provide discovery and problem-solving sessions to help your organization run smoother, along with saving time and money. We review the following: systems and applications, workflow challenges, fundraising obstacles, application integration challenges and data bridging solutions. You will receive recommendations and steps to streamline your systems.
We develop brand awareness, create content and engage with audiences across social media platforms through eye-catching imagery, timely and relevant posts and clear calls-to-action. We test and track what is getting the best response, moderate content, cross-post and optimize social media platforms.
Additionally, we’ll help you create a content and image bank, set up storytelling posts, and update content with emotional appeal. You’ll be able to incorporate these stories into your fundraising collateral. We’ll help you establish partnerships with local social influencers, organizations and businesses and make connections with people who fit your demographic.
Donor Journey Guide
The Donor Journey Guide provides a blueprint for basic donor journeys and explains our philosophy about how to create delightful donor experiences. This guide will provide the first steps to follow in order to define interaction points and design a donor journey.
This guide will show you how to:
- Define interaction points and design a donor journey
- Create sequential content that retargets donors and makes them act
- Improve your email campaigns for opens and donations, all while spurring engagement and brand awareness
- Use automation to manage your website, mailing lists and email marketing
Success Stories
Our team is made up of full-stack web developers and graphic designers ready to put your strategy in place. Besides strategy and information, we build and implement complete solutions. We provide custom development for content management systems, donor management automations, plugins, APIs and theme design. Additionally, we manage email marketing, content marketing, SEO/SMO, Google analytics and Adwords, along with hosting, email, and domain set-up. Whatever you need, we’ve got you covered!
Here’s what some of our past clients have to say about us
Our Immediate Go-To Person
Naomi is a committed professional who clearly loves and is amazing at what she does. Whether it was heading up a major website design, troubleshooting database integration, or coordinating a team project, she always came through on deadline and on budget. So when my current company was looking for a professional to take a lead on website design and e-newsletter communication, Naomi was our immediate go-to person. Not only have our products improved a thousand-fold thanks to her expertise and guidance, but also it’s a delight to work with such a caring, can-do individual.
Remarkable and Unparalleled Professionalism
Jared translated my ideas and thoughts into designs and concrete concepts. He was practical and patient with me – understanding the ways SEO and creative design would impact, as well as, target my audience. Naomi is a dedicated individual with an amazing ability to multi-task and overcome difficult obstacles to produce excellent work. Online Fundraising Strategy works with precision and detail to understand your needs with remarkable and unparalleled level of professionalism.
Above and Beyond Our Expectations
Jared is has an innate ability to think creatively with graphics and art. His work for REACH (www.reachforyou.org) was delivered above and beyond our expectations. He is simply put, fantastic at what he does. He hand sketched his work, designed it, and crafted it to the mission and vision of what our organization does. That alone takes true talent- to take an idea and transform it into a design!
The Connection and Empathy
It was nice to see how well structured a strategy and plan can be … What we most appreciate is the connection and empathy Naomi has shown for our cause. Combining a empathetic heart with impressive digital and social media skills is a powerful combination and refreshing. We are excited to be able to continue to work together in the future.
OMG I LOVE YOU
I’ve had about 5 amazing conversations today with some of our list responders, and it has been the most amazing morning! I love this schedule because it gives me the week and weekend to follow up with people. You’re the best! I really appreciate this! I’m so happy to have a revived energy around enrollment and growth!
Asking All of the Necessary Questions
I enjoy the way that Jared approaches a project with the completion goal in mind. He really does a good job asking all of the necessary questions from all the people working together to make sure that the project is achieved to its fullest. He truly has a great understanding of the best way to creatively complete a project in a timely manner.
“Big Picture” Thinking
I’ve known and worked with Naomi [Online Fundraising Strategy] for years. She is a brilliant professional who knows new media inside and out. More than just a great designer and programmer, she has “big picture” thinking of marketing, branding and target marketing. I highly recommend her and Online Fundraising Strategy.
A Pleasure To Work With
Naomi [Online Fundraising Strategy] is a pleasure to work with. She’s timely and helpful in everything she does from web updates to digital strategies. I don’t know what I’d do without Naomi’s collaborative work style, she’s just as great to bounce ideas off of as well as executing tasks and simply get things done!
