We’re going to put it right out there, and we think you’ll agree – just because you have a website doesn’t mean it’s getting seen and being used the way you had in mind when you first built it. Most organizations find that they hit a roadblock after they build their website because they struggle to drive traffic to it. And, it’s not just driving large amounts of people to you’re website. It’s more than that. It’s driving people who are highly interested in becoming supporters to your website and reenergizing past visitors so that they maintain their interest and continually return to become more and more involved. 

Want unlimited personal support to ensure that you are positioning and marketing your organization to its fullest capability? Through weekly video calls with screen-sharing and recording enabled, we work with you and your team to develop a growth plan to target specific audiences, on-board new subscribers, retarget, and streamline your systems to move your donors from one objective to the next. 

This accelerator program will take you through three phrases:

•  PHASE 1: PRE-CONVERSION

  In this phase, we create and split test campaigns that build awareness of your cause and get you on to people’s Top 3 list. This list is the list of non-profits that people think of when they are in a giving mood. We create laser-targeted Facebook ads with eye-catching imagery, strong headlines and clear calls-to-action. We set up targeting based on location, demographics and interests, conduct split testing and optimize to focus on getting the best response.

  From there, we’re able to acquire a great deal of insight into your audience and see what type of content appeals to your community. By conducting this type of research from the get-go, we’re able to save time and money later on. We’ll define what makes your organization unique and list its benefits. We’ll clarify detailed demographics (age, lifestyle, fears, needs, hobbies and habits). 

  At this level, we also provide complimentary digital marketing recommendations and step-by-step guides to help you immediately begin developing leads and shaping your donor journey.

  BONUSES:

  The Blueprint: A guide to the strategies behind creating a Donor Journey
  The Implementation: We provide recommendations for a 3-Step Donor Journey on your current website for the call-to-action of your choice to complement your best-performing Facebook ad so you can quickly experience results.  

•  PHASE 2: DONOR COMMUNITY-BUILDING

  In this phase, we use a conversion-based approach to turn people who are simply aware of your organization into bona-fide ambassadors to your cause. We do this through designing your donor journey and lead-nurturing techniques. This phase focused on the marketing psychology, email outreach, and relationship-building needed to quickly grow your community, produce definitive results and shape your donor experience.

  Part of having an effective website is making sure that when visitors reach your website, they take action. We help you reach your visitors through your email marketing, traffic sources and webpages and guide them through a structured lead-nurturing process. We implement processes that we have honed for over a decade in order to convert visitors into loyal supporters.

  We will build a 3-Step Donor Journey for the call-to-action of your choice. We use best practices in design principles and visual cues to improve user experiences, educate and empower audiences, increase interaction and build brand loyalty. We focus on representing your organization’s personality, values, and goals through your content, marketing materials and posts.

  We are able to build on your current platform and your Donor Journey will be optimized for search engines and easy to duplicate for repurposing.

•  PHASE 3: ENGAGEMENT CREATION

  In this phase, we streamline your email, branding and other technology to help create a community of online donors who not only give when it’s needed, but champion your cause, show up for events, volunteer and advocate with you. We will audit your social media channels and provide you with a step-by-step guide to develop brand awareness, create compelling content, engage with audiences and track reactions and interest.

  At this point, we provide discovery and problem-solving sessions to help your organization run smoother, along with saving time and money. We review the following: systems and applications, workflow challenges, fundraising obstacles, application integration challenges and data bridging solutions. You will receive recommendations and steps to streamline your systems.

  We develop brand awareness, create content and engage with audiences across social media platforms through eye-catching imagery, timely and relevant posts and clear calls-to-action. We test and track what is getting the best response, moderate content, cross-post and optimize social media platforms.

  Additionally, we’ll help you create a content and image bank, set up storytelling posts, and update content with emotional appeal. You’ll be able to incorporate these stories into your fundraising collateral. We’ll help you establish partnerships with local social influencers, organizations and businesses and make connections with people who fit your demographic.