Online Fundraising Strategy Digital Marketing

Breaking Past Limitations and Crushing Your Goals


Episode Summary

One thing that every organization encounters during the course of any campaign is stagnation. You can find success so often that this success becomes a habit in itself. This isn’t a bad thing per se, but the moment that you become complacent in your duties, even if you maintain your success, is the same moment that you stagnate. And stagnation, even if you’re successful, is a sign to your followers that you are no longer putting as much effort as you used to.

In the world of non-profit fundraising, this can mean to your followers that you aren’t as interested in your cause as you were when you were just starting out. Sometimes, it really isn’t your fault that your organization’s success has reached its peak and there isn’t much that you can do to surpass the high bar of standards that you’ve established. – That’s often not the case, at least according to Albert Bandura, who believed that people are people are self organizing, proactive, self-regulating, and self-reflecting.

This is based on Bandura’s Social Cognitive and Self-Efficacy Theories which propose that people do not merely respond to their environmental stimuli. Rather, people are capable of seeking information themselves and as a result, individuals are not merely a product of their circumstance. They are in fact, contributors to their situation.

An individual (or organization, in this case) is more likely to improve the more that this individual (or organization) is aware of his surroundings and himself. Whatever might be holding you back as an individual has a tendency of seeping into how you feel as an organization.

We’ve recently had a podcast episode where Beth Kanter, author of The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout, talks about the importance of maintaining the proper mindset and adapting effective strategies to help you meet your goals while avoiding burnout.

This isn’t an easy venture. Everybody stagnates eventually. It will always be up to you if you decide whether this is where you peak. However, you need to realize that this limitation is just something that you put on yourself. You can go as far as what you put your mind to. That is the beauty of the human mind and the power of mental toughness and dedication.

In this podcast episode, Ellie Burscough takes us on the adventure of her life as she tells us her personal experience in working in a call center, writing scripts, and making calls to donors on behalf of large, well-known charities and nonprofits.

Then, Ellie talks about how she uses the sales knowledge that she acquired throughout her career to help businesses break past their own stumbling blocks and limitations so they can take on larger goals and create a greater impact in their chosen ventures.  

We also talk about the similarities and differences between businesses & nonprofits, fundraising & sales, and how fundraisers can master their mindset to achieve more for others, by taking care of themselves.

Ellie even shares some habits that can improve our ability to be creative and relatable to others. We learn about some of the biggest lessons she’s learned when it comes to mastering her own mindset. Her valuable advice and actionable takeaways will leave you motivated and ready to take on your day, every day.

About Ellie Burscough

Ellie is a business and mindset coach with experience working with the not-for-profit sector. She has worked at call centers writing scripts and making calls to donors on behalf of large, well known charities and nonprofits. She teaches the psychology behind scaling your goals.