Listen to the Podcast

Jason Bay discussed prospecting techniques for non-profits to find new partnerships and expand it's impact. He explains how the 5 Steps of Email Prospecting, where he discusses how to find the people who are most-likely to be your strongest prospect and how to build your list.

Karen George provides a list of free or low-cost tools to help you with your social media and productivity. She researched different features, which could be of help to you and your team, and explains how you can use them in this episode. Check out these tools that Karen has found and give them a try.

Steven Sheier discusses how strategic planning and decision-making come together in order to help non-projects move forward with their work. 

Listen as we talk with Kyle Lipton about what compels people to want to leave a legacy and how non-profits can connect better with their community members in order to both inspire them to bring out their special gifts and deeper desires so that they can make a difference in the world. In addition, we talk about stepping up through self-leadership in order to act not just creatively and fearlessly, but from their hearts.

Want to know just how to get your message out in a way where people will actually listen? Just take advice from Greg Rollett, an Emmy-Award winning producer, who knows his way around an audience. He's a former rapper from a rock band who toured for 10 years. Now he creates personality driven TV shows. We talk about simple and easy ways to get started, along with how to show up authentically.

When it comes to growing and scaling a non-profit, so many organizations struggle with how to make the best use of their resources. Kathleen Kelly Janus provides 5 key strategies to scale in a way where you can surpass the insurmountable wall. Using mindset shifts, Kathleen was able to conquer walls of her own in her organization, Spark. In this episode, we talk about what worked for Kathleen, what works for non-profits as a whole, and what can work for you.

In this episode, Libby Gill gives us the lowdown on how hope is the necessary ingredient in leading a group of people, a cause, or, even, a movement. Libby is no stranger to guiding teams through change and challenges. She draws from her skills in Public Relations to tap in to motivating others, manage teams of people with a sense of practicality and realistic optimism, and infuse hope into her leadership techniques.

Nonprofit communities heavily rely on relationship-building. So, Rachel Pedersen gives us the real deal on the ins and outs of her relationship-based funnels, and breaks it down to explain what funnels are and how they can be used by non-profits for community building. She gives her recommendations on what non-profits can do to improve the way they build relationships online.

Just because a trend works for one organization doesn't mean it will work for yours. What will work for yours? Staying true to your mission and being creative in the process. Finding your story and capitalizing on the passion of your people. Find your tribe and share your story. Package your story into your marketing and see how storytelling can easily help others understand your mission.

Chatbots can be used to guide your community to find out about programs and services, sign up for and participate in volunteer opportunities, and donate to your cause. They can help you create a unique experience and build the personal level of attention your audience is looking for. Ashley Buffa gives us the lowdown on chatbots and how to use them well.

Benchmarks are a great way to see what's happening on a larger scale and can help guide you for marketing, but there is a lot to be said for studying your own data and finding what works for you. What works for others may not necessarily be what works for you and what works for you may not be represented by these industry trends.

In this podcast, Marjorie Moore of 501Crossroads talks about how she got started with non-profits and how she has seen fundraising change over time. She tells us about some of her favorite ways to create engagement within a community, the roadblocks she has faced, and her predictions for how non-profits will adapt to changes in technology over the next 5 years.

In order to convert visitors into donors, we need to nurture them and create trust in your relationship. We need to create a strong connection with our audience through discovering what messaging immediately resonates with them. And, we need to consistently build on their preferences to provide ways to enable them to deepen their involvement and support.