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The Grow Your NonProfit Podcast helps inspired nonprofits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.

Finding and Following Your Story for Fundraising

Just because a trend works for one organization doesn't mean it will work for yours. What will work for yours? Staying true to your mission and being creative in the process. Finding your story and capitalizing on the passion of your people. Find your tribe and share your story. Package your story into your marketing and see how storytelling can easily help others understand your mission.

Money-Making Strategies To Create Earned Revenue for Your Non-Profit

Get your gears spinning smoothly when it comes to money-making strategies and creating earned revenue for your organization. Assess the needs of your community and determine ways in which you can serve them. By bringing in Related Income, organizations can achieve greater impact and use it towards providing necessary resources.

Using Data to Make Better Decisions

When using a donor management system, you'll be able to collect and centralize your data. This data includes email addresses, seating preferences, interests, split-testing results, and content reactions. This data is invaluable to your organization because you can use it for segmentation. Tune in as Zach Shefska speaks about how to dig deep into your data in order to improve your fundraising and decisions.

Using ChatBots to Delight Your Donors and Engage Your Community

Chatbots can be used to guide your community to find out about programs and services, sign up for and participate in volunteer opportunities, and donate to your cause. They can help you create a unique experience and build the personal level of attention your audience is looking for. Ashley Buffa gives us the lowdown on chatbots and how to use them well.

Leadership with Authenticity; Fundraising with Integrity

Strong leadership skills grow through self-awareness and honesty. And this honest awareness goes hand-in-hand with successful fundraising. Successful leadership comes from your relationship with yourself. And, fundraising comes through your relationship with others. Fundraising is not marketing. There is a different approach to both.

Using Alternative Marketing to Stand Out

Robyn Blakeman, Professor at the University of Tennessee, discusses Guerrilla Marketing and alternative ways to help your organization be noticed, recognized and remembered. Robyn shows us how traditional marketing methods are transferrable to technology and how trust is still the number one factor when it comes to developing connection, engagement and relationships. 

Getting Real with Your Data, Your Numbers and What Works for You

Benchmarks are a great way to see what's happening on a larger scale and can help guide you for marketing, but there is a lot to be said for studying your own data and finding what works for you. What works for others may not necessarily be what works for you and what works for you may not be represented by these industry trends.

Riding the High of the News (and a bit of Grateful Dead)

When it comes to gaining visibility for your organization or cause, you can take advice from David Meerman Scott, founder of the newsjacking movement. Listen in as we discuss community engagement, the best ways to get started and how to avoid stepping over the line, along with The Grateful Dead, Olympics and #MeToo. 

Search Engine Optimization with Your Users In Mind

An SEO strategy increases the chances of your site appearing at the top page of search engines. We're providing suggestions how how to make sure your website is accessible by search engines like Google, Yahoo and Pinterest, to name a few. When it comes to improving visibility, the need for search engine optimization can’t be understated.

Non-Profit Fundraising and Engagement

In this podcast, Marjorie Moore of 501Crossroads talks about how she got started with non-profits and how she has seen fundraising change over time. She tells us about some of her favorite ways to create engagement within a community, the roadblocks she has faced, and her predictions for how non-profits will adapt to changes in technology over the next 5 years.
seo - leads - cracking the code

What’s All the Buzz About Blockchain?

Here's the thing... for a lot of the Blockchains, we're seeing a lot of hype because of the buzzword attached to it. There's a lot of misinformation out there and with so many people trying to find out about so many different projects, there's overlaps and misunderstandings between different projects. But, fortunately, from what we're seeing, it's a lot more simple than it seems.
Online Fundraising Strategy

The Power of the Influencer

Influencers have the power to attract new audiences and impact existing ones. While organizations send out thousands of email campaigns to thousand of people, each of those email addresses belongs to one person with a relatively small network. Influencers are equipped with an audience in the hundreds of thousands. They have the power to cultivate a movement.
Online Fundraising Strategy

Raising Money, Saving Money and Receiving Grants

In order to convert visitors into donors, we need to nurture them and create trust in your relationship. We need to create a strong connection with our audience through discovering what messaging immediately resonates with them. And, we need to consistently build on their preferences to provide ways to enable them to deepen their involvement and support.
Online Fundraising Strategy

Brand Amplification through Compelling Copy

What compels somebody to want to support your cause? Your story? your brand? People join movements because they desire a sense of community. Everyone wants to be apart of something bigger than themselves. They can create movements that start at a higher level. But, movements demand action.  And, the way to create action is through your messaging and developing your brand.
Online Fundraising Strategy

Mission Driven Fundraising for Your Non-Profit

Marketing campaigns are all about the who, what and where. Who are you reaching, what are their interests, and where are they located? Becoming very well-versed in the answers to these questions as it relates to your campaign will ultimately result in greater key performance indicator results. Knowing this information also helps you stay true to who you are, be more productive and stay Mission Driven.