Mobile and Event Fundraising with Christy Noel

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Episode Summary

On this episode, Christy Noel shares her experience as the Vice President of Marketing at MobileCause. We talk about mobile and event fundraising, chatbots, ways to incorporate mobile technology into your fundraising strategy and what’s to come at MobileCause.

11 Live Event Fundraising Scripts

Complete Mobile Giving Strategy Guide

Fundraising Event Guide: Strategies & Templates

 

About Christy Noel

Christy is the Vice President of Marketing at MobileCause where she spearheads all aspects of marketing, including branding, product marketing, digital and inbound marketing, events, public relations and communications. Christy also established and oversees the company’s Digital Fundraising Services and is responsible for creating, driving, and delivering programs to help MobileCause customers and partners advance their marketing and fundraising objectives. Christy is the former Board Chair of Girls on the Run of Los Angeles County and is the Marketing Director and a foster for Noah’s Bark Dog Rescue. She is a graduate of UCLA and has completed seven Ironman triathlons and more than fifty marathons.

 

 

Capacity-Building for Non Profits with Sarah Olivieri

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Episode Summary

When your non-profit needs more support but doesn’t have the budget for growth, your issue may stem from capacity rather than finance. Sarah Olivieri, a former non-profit executive director, explains how to use capacity-building strategies and techniques to increase your impact and improve your fundraising.
 

About Sarah Olivieri

Sarah Olivieri is a nonprofit strategist with a passion for helping organizations thrive in the digital age. The founder and heart behind PivotGround, Sarah leads her team of digital experts to help human-service nonprofits increase capacity, deliver better programming, attract more funding, and make the world a better place. She is also the creator of the Impact Method™ – a business framework for nonprofits designed to help them thrive in the digital age. 

 

 

Email Prospecting for Partnerships

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Episode Summary

Jason Bay discussed prospecting techniques for non-profits to find new partnerships and expand it’s impact. He explains how the 5 Steps of Email Prospecting, where he discusses how to find the people who are most-likely to be your strongest prospect and how to build your list. Jason gives practical tips for crafting your messages and developing strategies that cultivate relationships. 

About Jason Bay

Jason’s entrepreneurial experience dates back to 2008. At 19, he ran his first six-figure business painting houses while attending school at Oregon State University. He’s worked with hundreds of sales reps and personally closed millions of dollars in revenue during his career. At Blissful Prospecting, he’s in charge of growing company revenue through marketing and sales efforts. In his free time, Jason also enjoys stand up comedy, reading, traveling, hiking, and geeking out on productivity tips. 

 

 

Fishing for the Big Fish with Greg Warner

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Episode Summary

Greg Warner discusses Fundraising Climate Change and strategies to better reach the donors most likely to contribute major and legacy gifts. He explains which current practices are ineffective and how to fundraise for more with less.  

About James Smiley

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. Greg is the author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, a book that shows you how to leverage strategy and technology to better engage donors.

 

 

How to Get Attention with James Smiley

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Episode Summary

James Smiley shares his insight into content marketing and shows up how to drive traffic through getting attention and creating interest. Want to build a movement? James gives you all kinds of free strategies to improve your marketing, all based on real-world examples that work. His practical approach will teach you how to bridge your audience over into your mission. 

True content marketing will set your non-profit apart and enable you to make the best use of your budget. It does take a community coming together to take action, advocate for different causes and ultimately do more social good. But, one of the things non-profits struggle with is building awareness and creating the traction to start a real movement.

Interested in how marketing ties into story selling? We talk about that, too. Gaining awareness starts with getting attention. And, if you want to build a critical mass of empowered people, you’ll want to listen to this episode. 

About James Smiley

James Smiley has been the behind-the-scenes advisor to over 550 executives & entrepreneurs. He runs the Elite Consulting Academy and has consulted for 3 of the Fortune 10. Google, Walmart, Bass Pro Shops, Samsung and Toyota are some of the companies using James’ services. 

 

 

Free or Low-Cost Tools for Social Media

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Episode Summary

Karen George provides a list of free or low-cost tools to help you with your social media and productivity. She researched different features, which could be of help to you and your team, and explains how you can use them in this episode. Check out what Karen has found and give it a try.

About Karen George

While learning about social media in order to promote her event planning company, Karen discovered a real fondness for the field which unites two of her best skills: research and creativity. KG’s Creatives offers social media strategy, training, and full-service management. Although she began by assisting dog and cat related businesses with Fluffy and Fido Social Media, Karen expanded to provide services for other companies as well.
 

 

How to Get Better Results with Your Data

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Episode Summary

Jesse Park provides case studies and techniques to help you take your marketing to the next level. By studying data and asking the right questions, you can uncover details about your ideal audience members that are sure to take your fundraising to the next level — all by providing relevant and meaningful information. As an organization driven by purpose, shouldn’t your marketing and messaging be, too?

About Jesse Park

Jesse Park at heart is a marketer and strategist who cares about helping move organizations forward. Overseeing a talented team, Jesse has the pleasure of working with a number of leading nonprofit and educational institutions each year helping them achieve success and advance their fundraising efforts. Jesse regularly speaks at regional nonprofit and educational conferences in the NYC Tri-State area. Under his leadership as Executive Vice President, Action Graphics has won numerous awards and accolades for their work with nonprofit clients.  He stays young by chasing his 4 kids and 2 dogs around their yard in northwest NJ.

 

 

Behind the Scenes with Social Media

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Episode Summary

Eric Koch discusses behind the scenes insight into social media marketing and how nonprofits can improve brand awareness, engagement, and lead generation. In this episode, we talk about the moving parts of social media, what different types of platforms are used for, the future of digital marketing, how to leverage influencers, and more. This episode provides a treasure trove of useful information and helps you get a feel for how you can take advantage of all kinds of tools available to you.

About Eric Koch

Eric Koch provides social media marketing consulting services to marketers or business owners seeking to grow their brand. Specifically, I work with business-to-consumer lifestyle businesses seeking to grow their brand awareness, engagement, and leads for their business.

 

 

Decision-Making and Strategic Planning for Non-Profits

 

Episode Summary

Steven Scheier discusses how strategic planning and decision-making come together in order to help non-profits move forward with their work. 

About Steve Scheier

Steve Scheier is the founder and CEO of the Decision Clarity Group, a San Francisco based consulting firm that works with growth focused nonprofits that want to build on their diversity and are open to improving their organizational power and decision-making practices. Steve’s clients use his Decision Clarity method to advance their strategic, diversity and succession plans, empower their teams and to improve Board and staff operations. Steve’s goal is to empower nonprofit leaders and their teams so that these crucial organizations can get more done.

 

 

Setting Up Fundraising Funnels for Online Giving

 

Episode Summary

When it comes to building a system for building relationships with donors, relationship-building and reverse-engineering your goals both play major roles. Greg Hickman, who specializes in marketing automation, shares the foundations for setting up effective funnels and automating a donor-nurturing sequence. Ever wonder how to better connect with your donors? Thinking about how challenging it can be to warm up cold leads? Want to streamline your systems for people to navigate your website or contribute to your cause? 

Well, in this episode, you’ll not only learn about the basics behind setting up fundraising funnels, but you’ll also get into more advanced concepts. We talk about how to connect the dots within your data and use the analytics you collect to create more impact with your content. This episode is loaded with game-changing takeaways and insights, like how to position your information and calls-to-action so that they receive attention from the people most likely to be interested. You won’t want to miss this one!

About Greg Hickman

Greg Hickman is a marketing funnel strategist and founder of System.ly, a marketing automation consultancy working primarily with service providers, consultants and coaches to productize their services and systemize their delivery. Greg has helped implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Nerd Fitness and and other market leaders.

He’s a blogger, podcaster, speaker and his work has been featured on Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.