How to Get Attention with James Smiley

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Episode Summary

James Smiley shares his insight into content marketing and shows up how to drive traffic through getting attention and creating interest. Want to build a movement? James gives you all kinds of free strategies to improve your marketing, all based on real-world examples that work. His practical approach will teach you how to bridge your audience over into your mission. 

True content marketing will set your non-profit apart and enable you to make the best use of your budget. It does take a community coming together to take action, advocate for different causes and ultimately do more social good. But, one of the things non-profits struggle with is building awareness and creating the traction to start a real movement.

Interested in how marketing ties into story selling? We talk about that, too. Gaining awareness starts with getting attention. And, if you want to build a critical mass of empowered people, you’ll want to listen to this episode. 

About James Smiley

James Smiley has been the behind-the-scenes advisor to over 550 executives & entrepreneurs. He runs the Elite Consulting Academy and has consulted for 3 of the Fortune 10. Google, Walmart, Bass Pro Shops, Samsung and Toyota are some of the companies using James’ services. 



Free or Low-Cost Tools for Social Media

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Episode Summary

Karen George provides a list of free or low-cost tools to help you with your social media and productivity. She researched different features, which could be of help to you and your team, and explains how you can use them in this episode. Check out what Karen has found and give it a try.

About Karen George

While learning about social media in order to promote her event planning company, Karen discovered a real fondness for the field which unites two of her best skills: research and creativity. KG’s Creatives offers social media strategy, training, and full-service management. Although she began by assisting dog and cat related businesses with Fluffy and Fido Social Media, Karen expanded to provide services for other companies as well.


How to Get Better Results with Your Data

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Episode Summary

Jesse Park provides case studies and techniques to help you take your marketing to the next level. By studying data and asking the right questions, you can uncover details about your ideal audience members that are sure to take your fundraising to the next level — all by providing relevant and meaningful information. As an organization driven by purpose, shouldn’t your marketing and messaging be, too?

About Jesse Park

Jesse Park at heart is a marketer and strategist who cares about helping move organizations forward. Overseeing a talented team, Jesse has the pleasure of working with a number of leading nonprofit and educational institutions each year helping them achieve success and advance their fundraising efforts. Jesse regularly speaks at regional nonprofit and educational conferences in the NYC Tri-State area. Under his leadership as Executive Vice President, Action Graphics has won numerous awards and accolades for their work with nonprofit clients.  He stays young by chasing his 4 kids and 2 dogs around their yard in northwest NJ.



Behind the Scenes with Social Media

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Episode Summary

Eric Koch discusses behind the scenes insight into social media marketing and how nonprofits can improve brand awareness, engagement, and lead generation. In this episode, we talk about the moving parts of social media, what different types of platforms are used for, the future of digital marketing, how to leverage influencers, and more. This episode provides a treasure trove of useful information and helps you get a feel for how you can take advantage of all kinds of tools available to you.

About Eric Koch

Eric Koch provides social media marketing consulting services to marketers or business owners seeking to grow their brand. Specifically, I work with business-to-consumer lifestyle businesses seeking to grow their brand awareness, engagement, and leads for their business.



Decision-Making and Strategic Planning for Non-Profits


Episode Summary

Steven Scheier discusses how strategic planning and decision-making come together in order to help non-profits move forward with their work. 

About Steve Scheier

Steve Scheier is the founder and CEO of the Decision Clarity Group, a San Francisco based consulting firm that works with growth focused nonprofits that want to build on their diversity and are open to improving their organizational power and decision-making practices. Steve’s clients use his Decision Clarity method to advance their strategic, diversity and succession plans, empower their teams and to improve Board and staff operations. Steve’s goal is to empower nonprofit leaders and their teams so that these crucial organizations can get more done.



Setting Up Fundraising Funnels for Online Giving


Episode Summary

When it comes to building a system for building relationships with donors, relationship-building and reverse-engineering your goals both play major roles. Greg Hickman, who specializes in marketing automation, shares the foundations for setting up effective funnels and automating a donor-nurturing sequence. Ever wonder how to better connect with your donors? Thinking about how challenging it can be to warm up cold leads? Want to streamline your systems for people to navigate your website or contribute to your cause? 

Well, in this episode, you’ll not only learn about the basics behind setting up fundraising funnels, but you’ll also get into more advanced concepts. We talk about how to connect the dots within your data and use the analytics you collect to create more impact with your content. This episode is loaded with game-changing takeaways and insights, like how to position your information and calls-to-action so that they receive attention from the people most likely to be interested. You won’t want to miss this one!

About Greg Hickman

Greg Hickman is a marketing funnel strategist and founder of, a marketing automation consultancy working primarily with service providers, consultants and coaches to productize their services and systemize their delivery. Greg has helped implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Nerd Fitness and and other market leaders.

He’s a blogger, podcaster, speaker and his work has been featured on Huffington Post, Copyblogger, Social Media Examiner, and more.



Building Your Story to Align with Your Brand


Episode Summary

When it comes to branding, there is the visual representation of your organization and there is the more abstract component, which is capturing the essence of your organization and conveying it with the right tone, message and impact. Jacqueline Yvette speaks with us on this episode about how forming your story (and sub stories) and developing relationships can strengthen your brand.

Wondering how to form your story? It’s not as overwhelming as it seems. Jacqueline provides excellent tips to get started. Wondering how to build brand awareness? Tune in as we discuss marketing, branding and messaging. Gaining clarity on your stories and messaging will allow your branding to blossom.

About Jacqueline Yvette

Jacqueline Yvette is a marketing mentor who guides visionary entrepreneurs to bring their big ideas to life and build purposeful businesses with authentic story, strategic messaging, and impactful marketing.



Leading the Way to Leave a Legacy


Episode Summary

Listen as we talk with Kyle Lipton about what compels people to want to leave a legacy and how non-profits can connect better with their community members in order to both inspire them to bring out their special gifts and deeper desires so that they can make a difference in the world. In addition, we talk about stepping up through self-leadership in order to act not just creatively and fearlessly, but from their hearts.

About Kyle Lipton

Kyle Lipton is an embodiment coach, workshop facilitator, content creator and speaker, he is committed to supporting people with living their legacy – not their “limitations”. Kyle is passionate about living a life of growth and freedom while touching and inspiring the hearts of all that follow him. 



Helping Organizations with Remote Team Members Become More Productive


Episode Summary

Tune on in as we talk about how to be more productive while working with remote employees and consultants. We cover a wealth of information, ranging from remote employee policies to the benefits of remote teams – for both the organizations and the employees. Liam Martin is the co-founder of Time Doctor, which helps organizations and businesses manage remote employees in a more efficient manner. He’s seen it all and has the insight to help you with your team. Want to broaden your talent pool? Want to provide the #1 thing that Millenials are looking for? This episode is geared towards reducing the overwhelm of managing time and helping your organization manage projects better.

Mentioned on the Podcast:

About Liam Martin

Liam is co-founder and direct of marketing at Time Doctor. He has been a consultant for many online businesses concentrating on process design and scaling companies through outsourcing. He is the co-founder of Time Doctor, which provides tools for team productivity concentrating on improving communication for remote teams. In his spare time Liam likes to give talks on how to become a more productive student throughout universities in Canada and the U.S.



How to Get Started with Content Marketing


Episode Summary

Erika Heald talks about how to get started with content marketing. She begins with the basics of talking about what it is and how you can repurpose your content and create a content marketing plan. Erika explains how to organize your content and then provides techniques and tools to use in order to get your message seen. On this episode, you’ll also learn about how you can be more productive by using tools, notifications and gantt charts to create a process around your content creation. From setting up an editorial calendar, to encouraging timeliness when it comes to approvals, to visibly seeing where in the process you’re having a hold-up, you’ll get the low-down here. Tune on in on how to create a process that works for you and your organization.

Mentioned on the Podcast:

About Erika Heald

Erika spent her career using content to drive business results. As a San Francisco-based content marketing and social media consultant, she focuses on helping technology and specialty food start-ups define their content marketing strategy and supporting processes to drive lead generation and customer loyalty. She has 20+ years content marketing and community-building experience in  B-to-B and  B-to-C environments for organizations that have included Charles Schwab, UnitedHealth Group, The Northern California Human Resources Association, Achievers, Anaplan, Slack, Norwest Venture Partners, Meltwater, Redbooth, SmartRecruiters, DNN, Highwire PR, Spin Sucks, SF Station, Flavorpill, and The San Francisco Bay Guardian.