In this phase, we create and split test campaigns that build awareness of your cause and get you on to people’s Top 3 list. This list is the list of non-profits that people think of when they are in a giving mood. We create laser-targeted Facebook ads with eye-catching imagery, strong headlines and clear calls-to-action. We set up targeting based on location, demographics and interests, conduct split testing and optimize to focus on getting the best response.
From there, we’re able to acquire a great deal of insight into your audience and see what type of content appeals to your community. By conducting this type of research from the get-go, we’re able to save time and money later on. We’ll define what makes your organization unique and list its benefits. We’ll clarify detailed demographics (age, lifestyle, fears, needs, hobbies and habits).
At this level, we also provide complimentary digital marketing recommendations and step-by-step guides to help you immediately begin developing leads and shaping your donor journey.
The Blueprint: A guide to the strategies behind creating a Donor Journey
The Implementation: We provide recommendations for a 3-Step Donor Journey on your current website for the call-to-action of your choice to complement your best-performing Facebook ad so you can quickly experience results.