Maybe you’re thinking “Didn’t we just do that three years ago?”
But, here’s the thing – at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website.
Reasons Why it Needs a Refresh
The last thing anybody wants to hear it that they’re wasting money and that’s essentially what having an outdated or ill-functioning website is doing. Dig in deep and compile a list of all the issues the website currently has. Look for things like:
- Unresponsive design
- Broken links
- Graphics that don’t load properly
- Error messages/missing pages
- Old content
- Lack of browser compatability
This is where analytics can help you see what’s going on. Run reports on things like click rates, sales conversions and how long viewers are staying on the page. This will give you solid, clear information. It’s also a good idea to look at the analytics of your competitors so you have something for comparison.
As time marches on, having a website with any of the above issues may cause you to lack:
- An abundant mobile audience
- A decent ranking in online search engines
- The brand awareness social media integration brings
- Increased safety measures
Basically, you’re missing out on a ton of exposure and potential interaction.
What You Have To Gain
- Overall cost savings- A website redesign can save your organization money that would be otherwise spent on customer service, advertising, marketing materials and can lessen the load on your team.
- Improved ROI- Beyond the savings, you can gain increased traffic, engagement, and community growth, to name a few.
- Time-savings- You’ll gain time by updating to a Content Management System, which allows for easy updating in the future. A website can also help save time when your community members go online to register for programs and events, make contributions or have their questions answered.