Using Data to Make Better Decisions

How can you take your fundraising up a notch using data?

When using a donor management system, you’ll be able to collect and centralize your data. This data includes email addresses, seating preferences, interests, split-testing results, and content reactions. This data is invaluable to your organization because you can use it for segmentation.

When it comes to data, organization is absolutely necessary. The more data you can analyze, the deeper you can segment, and the closer you can get to reaching each donor’s specific needs. You are then able to create a very personalized experience for your cause where you can speak directly to your donor’s interests.

The power of segmentation is incredible. It keeps your content relevant. It keeps your emails from being marked as spam since they’re so relevant. Your metrics skyrocket because you’re reaching the specific audience for whom the call to action is intended. And it builds loyalty. Your audience is able to self-identify because they can see that the information is meant for them. They can relate to the information because it matches their donor profile. It suits them.

Within your donor management system, you’ll find that you’re able to collect an immense amount of information regarding your community members and their preferences. This data helps you when it comes to make decisions to create better relationships with your community, optimize the work that you do, and make decisions that save you time and money. 

Tune in as Zach Shefska speaks about how to dig deep into your data in order to improve your fundraising and decisions.

About Zach Shefska
Zach Shefska is part of the team at MarketSmart, which develops scalable, profitable and valuable solutions for nonprofit organizations, like the Human Rights Watch, The Smithsonian Institute, and the University of California Los Angeles.

In addition to providing services directly to nonprofits he oversees the Fundraising Report Card, a division of MarketSmart. The Fundraising Report Card is a free tool that empowers fundraisers to make data-driven fundraising decisions.