How do connect with your community in a way that is welcoming and delightful?
Well, ChatBots are new to the marketing scene and relatively untouched by non-profits; but, businesses are finding great success with them in order to provide stellar customer service and invite their audience in to their brand to find out more.
Chatbots can be used to guide your community to find out about programs and services, sign up for and participate in volunteer opportunities, and donate to your cause. They can help you create a unique experience and build the personal level of attention your audience is looking for.
Ever wonder what it would be like if you had your own little robot?
How about a personable robot, not a robotic one… just one that sounds just like you and your brand? When we talk about building a chatbot, we’re referring to creating an ongoing dialogue with visitors (something you can control). And by connecting with your ideal users, you’re able to open up so many new possibilities – like a whole new way to build your mailing list, for instance.
In this podcast episode, we talk about using chatbots to keep interest high before your event, using broadcasts to pique interest, and the potential for reminders and promoting featured stories. During your event, chatbots can be used for raffles, social media sharing prompts, ice-breakers, voting and interaction. And, during follow-ups, it can be used for donations, thanking supporters, and continuing to nurture relationships. Want to let people know about future events? Chatbots can do that, too.
Chatbots are progressive, already being used on facebook and websites, and can create casual conversations where community members are more likely to engage. Plus, you can segment and tie it right in with your email marketing. Interested in learning more and finding out how chatbots can help your organization? Listen in as Ashley Buffa gives us the lowdown on chatbots and how to use them well.
About Ashley Buffa
Ashley has several years of experience helping multiple businesses, public figures, and bloggers target their ideal market, connect with them, and ultimately… convert them into loyal, repeat customers.