Online Fundraising Strategy Digital Marketing

Using Alternative Marketing to Stand Out


Episode Summary

In this episode, we hear from Robyn Blakeman, an Associate Professor at the University of Tennessee. She discusses Guerrilla Marketing and alternative ways to help your organization be noticed, recognized and remembered.

Marketing has changed, but the principles remain the same. In this episode, we talk about the fundamentals of marketing and how to create integrated marketing campaigns. Key takeaway: start with a strong idea that resonates with your community and maximize its reach through your media.

A chapter in our book, “Brick by Brick” talks about the importance of creating a good marketing strategy by relating it to a Psychological principle known as “Brain Priming”. By using alternative marketing techniques, you are actually presenting your organization as different as well as unique.

Every organization, whether for-profit or non-profit, needs a good marketing strategy. It’s almost the same as the courtship process in humans. In a saturated scenario, almost every organization makes use of the same marketing methods. Now, how can you stand out in an ocean of the same thing? – Be different!

Robyn shows us how traditional marketing methods are transferable to technology and how trust is still the number one factor when it comes to developing connection, engagement, and relationships. Listen in to find out what these aforementioned marketing methods are and how you can put them to good use.

About Robyn Blakeman

Robyn Blakeman received her bachelor’s degree from the University of Nebraska in 1980 and her master’s from Southern Methodist University in Dallas, Texas, in 1996.

Upon graduation in 1980, she moved to Texas, where she began her career as a designer for an architectural magazine. She next took a position as mechanical director for one of the top advertising agencies in Dallas before eventually leaving to work as a freelance designer.

Professor Blakeman began teaching advertising and graphic design in 1987, first with the Art Institutes and then as an Assistant Professor of Advertising teaching both graphic and computer design at Southern Methodist University. As an Assistant Professor of Advertising at West Virginia University she developed the creative track in layout and design. She was also responsible for designing and developing the first Online Integrated Marketing Communications Graduate Certificate and Online Integrated Marketing Communications Graduate programs in the country. 

She has published two texts, The Bare Bones of Advertising Print Design, and Creative Strategy for Integrated Marketing Communications. Professor Blakeman currently teaches design at the University of Tennessee in Knoxville.