Setting Up Fundraising Funnels for Online Giving


Episode Summary

When it comes to building a system for building relationships with donors, relationship-building and reverse-engineering your goals both play major roles. Greg Hickman, who specializes in marketing automation, shares the foundations for setting up effective funnels and automating a donor-nurturing sequence. Ever wonder how to better connect with your donors? Thinking about how challenging it can be to warm up cold leads? Want to streamline your systems for people to navigate your website or contribute to your cause? 

Well, in this episode, you’ll not only learn about the basics behind setting up fundraising funnels, but you’ll also get into more advanced concepts. We talk about how to connect the dots within your data and use the analytics you collect to create more impact with your content. This episode is loaded with game-changing takeaways and insights, like how to position your information and calls-to-action so that they receive attention from the people most likely to be interested. You won’t want to miss this one!

About Greg Hickman

Greg Hickman is a marketing funnel strategist and founder of, a marketing automation consultancy working primarily with service providers, consultants and coaches to productize their services and systemize their delivery. Greg has helped implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Nerd Fitness and and other market leaders.

He’s a blogger, podcaster, speaker and his work has been featured on Huffington Post, Copyblogger, Social Media Examiner, and more.