SEO for Nonprofits: 3 Simple Tips to Improve Your Google Ranking

Are you struggling to boost your Google ranking performance? It’s a big world out there, and you deserve the opportunity to grow with your community; after all, your potential supporters are out there waiting to be found! We’re here to help you out today with SEO for nonprofits. Following the tips below, you’ll be able to improve your ranking and drive traffic to your organization from Google and other search engines.

The 21st century technology is transforming the global landscape of the business world. Consumers are ditching traditional buying habits and throwing their items in a virtual shopping cart instead. Individuals are increasingly syncing with modern technology, with over 3.4 billion users worldwide.

There are 3 simple ways that will enable you to rank higher and gain more visibility for your organization. I mentioned earlier the advantages of utilizing social media. To take it a step further, SEO for nonprofits (search engine optimization) and SEM (search engine marketing) will help you when it comes to visibility and advertising purposes. The following tips will provide additional insight.

• Sharing is Caring

Did you notice the hyperlink in the second paragraph? It is a link to a source from another website, which will slightly add to their website traffic from our end-users. Will they return the favor? Probably not, but sharing other sources, especially from other websites relevant to your cause, will hike your SEO visibility.

Retweeting posts from other organizations, for instance, will notify them that you shared their content (expanding their own online presence), and they may just return the favor. Give it a try; people are nicer than you think, and it will snowball your SEO without you having to spend a dime. 

2. Take the Write Approach

About decade ago, including a blog page for your website helped enhance your website’s appeal, but now it is merely an expectation. Social media has generated an environment where people regularly receive the latest news updates. People are independently searching and sharing information; a blog page that educates readers on how to complete a task, provide insight on a topic or include newsworthy material is becoming the standard.

Posting a weekly blog will boost and upgrade your online status by integrating simple key phrases your audience may likely search. For example, are you in the business of selling shoes? Including related terms such as heel, socks, foot, toe, sneakers and shoes will statistically step-up your chances of users landing on your webpage over someone else’s.

Your article should be fully thought out in terms of the topics you cover and how they are organized. Of course, you web page should be free of grammar, usage and spelling errors.

Not utilizing the available tools that could drive customers to your website is wasting both your time and theirs. If your blog post does not contain information your readers could use, they can quickly leave your website and seek a site that would be more helpful to them. Additionally, if your blog is not SEO and SEM optimized, you lower the chance of readers even finding your site to begin with.

3. Be Yourself!

Knowing who to trust is difficult, especially in the digital world where conversations and merchandise are not always tangible. I cannot tell you the number of times I have visited websites that either appeared too generic, unauthentic, or even desperate. Avoiding those personas are difficult; but for people who are trying to put up a front or a false image, try being honest.

For example, if you are just sprouting a startup, inform your customer of your background in the “about me” section. People typically respond positively towards honesty, and focusing on your CEO allows them to connect with a real person, giving your organization a human touch. This will not only spring your business into action by gaining financial and social support, but it will also lead towards more customers and a higher SEO ranking. Why do you think Kickstarter and other donation platforms perform well? The answer is simple: authenticity is vital to the pulse of your organization.

SEO for nonprofits is the starting point to ramp up your visibility. It enables your audience to find you easily and also build brand awareness because you’ll be showing up in the search rankings. Also, when it comes to SEO for nonprofits, there are many resources available to get you started. Check out this free course from Moz, which with help you understand the basics behind how you can improve your ranking.