SEO professionals are experts in increasing the online exposure of your nonprofit. They increase the visibility your website has amongst the internet. The way they do this is by ensuring it is accessible by search engines like Google, Yahoo and Pinterest, to name a few. They do a thorough keyword search in order to increase the chances of your site appearing at the top page of search engines. They also optimize the internal linking strategy so that links that are related to a possible blog post or other phrases within your website can be related to other information available to people on the site.
SEO professionals suggest things like taking advantage of your location. When doing this, set up the nonprofits location so when people search your information it will come up. Another suggestion is to make sure your organization is on review sites like Yelp and encourage people to leave reviews and include the nonprofits location within the post. Being listed in directories allows the search engine to see your website and associate it with the organization’s address and contact information.
Posting content consistently gets search engines excited. Making sure each site has its own metadata and each page has internal pages that link to each other creates a high rating when the search engine is performing its search. Link outreach is a positive way to bring attention back to your site. This can be done by writing guest posts within another blog as a guest blogger (just remember to include a backlink to your site).
Google’s algorithms look at how mobile-friendly websites are and may even penalize you if you don’t take it seriously…
If a site tests low in this area, it will drop in Google’s rankings. Overall, Google is attempting to serve the vast and growing number of people browsing the web from mobile devices.
It’s important to stay up-to-date on the changes to the algorithms for search engines. For instance, did you know that the character count for meta descriptions was recently updated?
When it comes to the world of modern fundraising, the rise of search engine optimization and digital marketing can’t be understated.
Your organization MUST have a professional website that is designed with its users in mind.
About David Deitrich
David Dietrich is the founder of Fair Angle, which demonstrates sone of the many best-practice online marketing strategies that non-profits can benefit from. David is committed to providing the very best in optimized strategic development for non-profits, helping them grow their online audience rapidly and organically. From there, he can help them engage and activate these followers to spread the word and donate.