When it comes to non-profit digital marketing content, most organizations tend to play it safe. But what happens when your marketing is not getting the attention your organization is looking for?
Even if you are playing it safe, there is so much potential to create more excitement about your messaging and your cause.
This is where the art of retargeting comes in.
Right now, our brains are exploding from so much information for competing for attention. If we have information overload, it is difficult to stand out among competitors. Everyone is pushing to attract attention.
What if you could give your messaging a second chance for an audience who missed it the first time around? Or test and tweak it a bit, and better connect to an audience the third time?
Infuse your digital marketing content. Studying your reader’s behavior and using the information to make smarter decisions and create relevant, appealing and interesting material saves you time and money because you are getting your message out there in a way that makes sense – and in a way that gets opened or clicked on.
You are able to do more of what works and less of what doesn’t. You can get it right the first time.
You can repeat your sponsored posts, advertisement, or even a mailing, by targeting an audience who has seen your message before and reacted to it either through an open, drop-off or click. When you reach this audience again, you are providing your information to a warm audience – an audience who has shown interest before. Repetition builds familiarity.
When you concentrate on repeating a clear message, you are able to use it as an additional touch-point between you and your audience. In order to make enough of an impact to create conversions, you are going to need 5-7 touch-points. The more touch-points with your audience, the probability increases for converting readers.
This is because the repetition helps you make a stronger impact. You are determining who your messaging resonates with most. Through retargeting, you have a second chance to make a strong impression.
Take advantage of our FREE 20-minute consultation today!