Online Fundraising Strategy

Raising Money, Saving Money and Receiving Grants

There are ways that you to improve your non-profit’s operations by raising money, saving money and receiving grants.

Google Grants can help organizations earn up to $10,000 per month in grants. All you have to do is

  1. Select words that are related to your cause
  2. Write short text ads using Google’s online system and choose landing page for each ad
  3. Pay attention to the ad as it shows up in the search results that are related to the keywords you selected before.
  4. Encourage people click the ads to donate to your cause. Make sure the ad is compelling.

Do you currently have a fundraising funnel in place for your organization? What is a funnel?

Well, here’s an example: If you provide a subscription page for people in your community to sign up and support your organization, and then provide a confirmation page that thanks your new subscriber, then you would have created an email opt-in funnel.

Take that email opt-in funnel and add an option to donate to a special campaign on the confirmation page, and then you’re well on your way to creating fundraising funnels that convert website visitors into donors. But, if only it was just that simple… Because here’s the truth… It’s not.

In order to convert visitors into donors, we need to nurture them and create trust in your relationship. We need to create a strong connection with our audience through discovering what messaging immediately resonates with them. And, we need to consistently build on their preferences to provide ways to enable them to deepen their involvement and support.

You can build a community that takes action.

Remove ANY distractions. Have a clear purpose and no more than ONE call to action…

Use messaging that stands out…

Create content that is clear, direct and easy to relate to from the reader’s point-of-view. Structure your steps. Organize smaller steps in a logical way that teaches your community members to interact and engage with your content that calls to action…

Find what readers identify with…

Focus on WHAT matters to YOUR audience and what they base parts of their identity on. For example: create connection, provide ways for your readers to connect by visiting your website, joining your mailing list or following you on social media.

All of these strategies will bring YOU and YOUR readers closer…

Remember to check out the podcast to learn more about Raising Money, Saving Money and Grants for Your Non-Profit.

About Jackie Posada-Hess
GEMZ founding member Jackie Posada’s career has been in the marketing, business development and sales for over 25 years with the last 15 years being an online/offline entrepreneur Small business, Nonprofit Consultant. She has been heavily involved with helping the Latino, minority community start and grow businesses and nonprofits as well. She has facilitated marketing bilingual trainings for Building Contractors, local small businesses as well as nonprofit organizations.