When it comes to the world of modern fundraising, the rise of digital marketing can’t be understated. In 2017, your organization must have a professional website or you risk being left in the dust. What’s more, your website should be designed in a way that works for you and makes it worth the investment.
DOES YOUR WEBSITE GENERATE QUALITY FUNDRAISING LEADS?
The point of a website is to provide current and potential supporters or members with information about your organization. People that aren’t familiar with you should be able to learn everything they need to know from your website. At the same time, those that are familiar with you should be able to get answers to questions, deal with any issues, and learn about new programs or services your organization offers. But the most important thing your website should do for you is attract traffic that generates quality leads. If your website isn’t driving new community members and supporters your way, you may want to take a look at how it’s designed.
TIPS FOR SUCCESSFUL WEBSITE DESIGN
A successfully designed website will do all of the following:
- Offer a clean, professional design – simple graphics, a few choice colors, and streamlined content will draw the reader’s attention and direct it to your call-to-action.
- Deliver a clear, concise message – let your audience know what your organization is all about.
- Provide information about your organization – office location, phone number, email addresses, services offered, and employee bios, to name a few.
- Motivate the reader with a clear call-to-action – urge them to subscribe to your newsletter or blog, download an informational report or ebook, follow your organization on social media, or contact your office for more information.
When the above criteria are met, your website will be able to achieve its purpose – attract your target audience, provide them with pertinent information, and direct them to take further action.
HOW DO YOU KNOW YOUR WEBSITE DESIGN IS WORKING?
After you’ve taken the time and effort to design a website that attracts visitors, it’s crucial to track how well it’s working for your company. The best way to gauge the effectiveness of your website and digital marketing efforts is through analytical research. Google analytics allows you to run reports on your web traffic, number of clicks, bounce rate, the time each reader spends on each page, and so on.
Armed with this information, you can ensure you’re attracting the right audience and providing them with the content they’re looking for. If your bounce rate is high, for example, it means people are coming to your website and then leaving after viewing only one page. There could be many reasons for this, but the first thing you should do is make sure your website design meets the above criteria. If not, make changes and run another analytical report to see if the tweaks helped to improve your numbers.
SEEK PROFESSIONAL DESIGN ASSISTANCE
Not sure where to start? No problem – contact us for help! We have the expertise necessary to take your website design to the next level and deliver results that work for you. We will streamline your layout, graphics, and content to attract quality leads and keep them coming. We can also help you run analytical reports and provide you with feedback necessary to make your company stand out from the rest.