When it comes to the world of modern fundraising, the rise of digital marketing can’t be overlooked. In 2017, it’s almost a requirement that every organization must have a professional website or they risk being left in the dust, or worse, they simply become irrelevant. What’s more is that your website should be designed in a way that works for you. This is what makes it worth the investment.
DOES YOUR WEBSITE GENERATE QUALITY FUNDRAISING LEADS?
The main purpose of a website is to provide current and potential supporters or members with relevant information about your organization. People who aren’t familiar with you should be able to learn everything they need to know from your website. Your website is your chance at creating a positive first impression with your visitors.
On the other hand, those who are familiar with you should be able to get answers to questions, deal with any issues, and learn about new programs or services that your organization offers.
However, the most important thing that your website should do for you is to attract traffic that generates quality leads. If your website isn’t driving new community members and supporters your way, you may want to take a look at how it’s designed.
TIPS FOR SUCCESSFUL WEBSITE DESIGN
A successfully designed website should:
- Offer a clean, professional design – simple graphics, a few choice colors, and streamlined content will draw the reader’s attention and direct it to your call-to-action.
- Deliver a clear, concise message – let your audience know what your organization is all about and what your goals are.
- Provide information about your organization – office location, phone number, email addresses, services offered, and employee bios, to name a few.
- Motivate the reader with a clear call-to-action – urge them to subscribe to your newsletter or blog, download an informational report or ebook, follow your organization on social media, or contact your office for more information.
When the above criteria are met, your website will be able to achieve its purpose – to attract your target audience, provide them with pertinent information, and direct them to take further action.
HOW DO YOU KNOW YOUR WEBSITE DESIGN IS WORKING?
After you’ve taken the time and effort to design a website that attracts visitors, it’s equally crucial to track how well it’s working for your company.
The best way to gauge the effectiveness of your website and digital marketing efforts is through analytical research. Google analytics allows you to run reports on your web traffic, number of clicks, bounce rate, the time each reader spends on each page, and so much more.
Armed with this information, you can ensure that you’re attracting the right audience and that you’re providing them with the content they’re looking for.
One great example of how to properly use this is information is by simply looking at your bounce rate.
If your bounce rate is high, it means that people are coming to your website and then leaving after viewing only one page. There could be many reasons for this, but the first thing you should do is make sure your website design meets the above criteria.
If not, make changes and run another analytical report to see if the tweaks helped to improve your numbers.
SEEK PROFESSIONAL DESIGN ASSISTANCE
Not sure where to start? No problem – contact us for help! We have the expertise necessary to take your website design to the next level and deliver results that work for you. We will streamline your layout, graphics, and content to attract quality leads and keep them coming.
We can also help you run analytical reports and provide you with feedback necessary to make your company stand out from the rest.