NonProfit Website Design: Why User Experience Matters

NonProfit Website Design: What is User Experience, Anyway?

When you are designing your website and setting up its structure, you must decide what your ultimate goals are and what are the most important resources for your organization. Many organizations will say that it is a combination of creating a user experience which resonates with its community and also building brand awareness. This means that people who are not yet involved with the organization may search for the organization and find out how they can become involved. Through thoughtful and well-planned nonprofit website design, the organization can appeal to its current community, also also grow.

We strive to create a memorable and exciting user experience that is easy to understand and navigate through. We enjoy nonprofit website design and the best part about designing is getting to be creative with a customized solution, rather than merely following templates. Our clients thrive from our paying personal attention to their needs.

We focus on how your website looks and flows. During development, it is necessary to build in SEO best practices so your potential audience can find you and your current audience can quickly search for and find what they need. During development, we set up Google Analytics, SEO-friendly URLs, keywords and more. We also provide the tools you need to track your data and adjust your marketing based on what works and what does not.

Google Analytics can be quite a lot to digest, but we take it on our part to help you out. Once your website is live, you can measure its activity. You can see who is visiting your website, where they are located, their demographics, and what their behavior is like as they use your website. Some of the things that we pay particular attention to are the following:

• Page Views
• Time Spent on Website
• Bounce Rate
• Demographics
• Mobile Devices being used
• Subscription amounts

Remember how we were first talking about user experience in nonprofit website design? Well, this is where it all ties together. The data we collect helps us determine how to improve the user experience and what we should be paying more attention to. With this data, we are able to learn:

• Who visits the website
• What devices they are using
• Which pages they visit
• How they move through the site
• How often they visit
• The amount of time they spend on the website
• Who referred them to visit your website

Everyone has different results and the metrics depend on your brand. Through different marketing strategies and techniques, we can work with you to improve your reach. And, by analyzing and studying these metrics, we can work with you to improve your user experience.