We’re here to help you get started with your nonprofit Facebook Ads.
You can dramatically improve your marketing efforts by making use of nonprofit Facebook Ads. Setting up Facebook ads may feel overwhelming at first, but it doesn’t have to be that way for you. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and observe how they perform. We recommend that you set up one advertisement initially, for a mere $5 a day, and observe its performance for a month. When an advertisement is set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe.
Once you get comfortable setting up and watching your ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of these seems daunting or you just don’t know where to begin, we are here to help with your nonprofit Facebook Ads! Give us a call and we’ll get you started on the right track.
Do Market Research
Defining and refining who your audience is and what your target market’s habits are tends to be the most difficult part of setting up a successful nonprofit Facebook Ads campaign. We study website analytics and Facebook behavior to learn in detail what your audience is looking for. This information helps us to create nonprofit Facebook Ads with precise content catered to potential donors.
We must take the following into consideration:
- What types of devices your audience is using
- Their location
- Their interests
- Demographic information
- The types of interactions on Facebook.
Upon determining and gathering the information listed above, we will then be able to create segments based on the type of posts, pages and groups your target market is engaging with.
Set Up Custom Segments
Think of your audience members in terms of how they can be segmented. We recommend setting up 10 custom audience segments based on the market research and insights gathered.
Test 10 Different Audiences
In order to see what your audience members respond to best, we conduct A/B testing with the different segments and determine what your segments respond to best.
Part of the excitement behind nonprofit Facebook Ads is watching audience reactions and conversion rates. In order to really know how your ads are performing, we recommend keeping track of the response rates and analytical information. What a great feeling it is to see your ads take off!
Create a Conversion Pixel
When your ads are driving traffic to your website, including a pixel on your landing page will tell Facebook not to target the visitor anymore once a conversion is successful. For instance, if a website visitor subscribed to your newsletter or made a donation, the said visitor will no longer see that ad again. The event that determines a conversion would be defined in your ad campaign.