Non-Profit Fundraising and Engagement

In this podcast, Marjorie Moore of 501Crossroads talks about how she got started with non-profits and how she has seen fundraising change over time. She tells us about some of her favorite ways to create engagement within a community, the roadblocks she has faced, and her predictions for how non-profits will adapt to changes in technology over the next 5 years.

Your online fundraising strategy can always improve and become more innovative. Gaining new knowledge and keeping up with an evolving industry places your organization on the path to growth and ultimately allow you to accomplish bigger and greater goals.

Here are strategies used to attract new donors, increase engagement and make better use of technology.

Fundraising Starts In-House

Your staff is going to be the start of the fundraising movement. They are going to begin the search for lucrative prospects and turn them into donors. Why not reward your staff for bringing in these donors? Put together an incentive program for your staff and watch the results increase.

Though, before you begin this process, you should decide if the organization has the ambition. Ask yourself the following questions:

  1. Do we have a strong mission? Is it enough to motivate our employees to want to make change?
  2. Would yearly incentives for every employee lead to a commitment?
  3. Would our investment in the employee incentive program lead to a return on the investment?
  4. Will this be enough to retain and attract outside talent in the future?

These are all questions you should be having with your board of directors, and possibly think about surveying your employees to get their thoughts and opinions on the matter.

Understand WHY donors give

Use a donor management system to track activity and preferences for your donors. Not only track the amount of money each donor contributes, track steps in outreach, participation and relationship building.

You may wish to segment donors who have similar reasons why they give. Then, you can provide means for your donors to further build on and fulfill these reasons.

Giving is a personal decision. Consider how you’ll recognize each person. This can be based on the amount of the contribution, how many times a year they contribute, or just an overall thank you to everyone who donates.

Incentives can be developed for moving up through contribution levels. This can be exclusive events, gifting suites, or even a huge raffle.  

Go Mobile!

Analyze how much of your web traffic is coming from mobile devices. This is going to tell you if going mobile is a great choice for your non-profit (though having the option is always nice).  From here, discover how many people are utilizing the donation form from a mobile device. Watch the trends change in your analytics and see how it worked and how it can be improved.

Simplify Giving Capabilities on Your Website

When people want to donate, they want it to be simple and easy (same goes for people who don’t yet know they want to donate). Add the donation button to the top of your website. Include video footage sharing what you do and why a person should contribute. Keep your forms manageable and not overwhelming. The flow of your form should be logical and make sense. Make your call-to-action as clear as can be. This will make receiving donations easy and simple.

Use Your Resources Wisely

Not utilizing technology for your business is like not putting gas in your vehicle. 

Without using technology and resources wisely, marketing campaigns and developing community engagement would be quite challenging and collecting data from your community members regarding what they do and don’t like would be a hassle. Customer service depends on your effective use of technology. By making good use of your resources, you’re able to answer questions from your community members right away. All of this has lead to a new generation where technology matters. Technology is the epicenter of the business world and how we are able to increase the amount of customer satisfaction, reach, and overall happiness.

Nonprofits are able to significantly improve the ways in which they share a message. The tone, voice, and emotion tied to their message can be conveyed in such an honest and captivating manner. People are able to actually see the reason why a nonprofit is fighting for certain people and doing anything they can to spread the word and show people the magnitude in which others are struggling.

The greatest good for the greatest number has increased through technology and nonprofits are able to take advantage of available resources to make change among the world.

Hopefully the tips in this podcast give you insight on the ways you can use fundraising to attract new donors, & have sparked some creative thought for you and your organization. We would love to hear what you are currently doing and if any of this information was helpful to you.  

About Marjorie Moore
Marjorie Moore co-founded the 501 Crossroads Podcast. She has a background in radio and television broadcasting and loves to grow agencies into first class organizations that can share their vision and build consensus amongst the board, staff, volunteers, donors, clients and other constituents. Marjorie has experience working on international boards and, in the for profit sector, bringing insight to budget building and organizational financial planning.