In order for your organization to improve its online fundraising chances, it must understand how to align its Mission, Marketing, and People.
Marketing campaigns are all about the who, what, and where. Who are you reaching, what are their interests, and where are they located?
Becoming very well-versed in the answers to these questions as it relates to your campaign will ultimately result in greater key performance indicator results. Knowing this information also helps you to stay true to who you are and to be more productive, as well as “Mission-Driven”.
A chapter in our book, “Brick by Brick”, shines the light on the paramount importance of having a definite mission and how it gives your organization an identity and a purpose that resonates with the people who you want to ask support from. This idea is discussed in detail by analyzing how Abraham Lincoln was able to garner such immense support from the people. And let me tell you, it was not through deception, coercion, or even any form of marketing. It was his honesty and his passion for his cause that enabled him to move the number of people that he did.
In other words, a clear, honest organizational mission helps you stay your course and work with your particular audience. This will always be more effective than using trickery, gimmicks, and a campaign that isn’t structured, planned, or regulated.
A common mistake that many organizations do is to focus on small pieces of one thing, and small pieces of another put-together campaign, with no true direction. And in the end, they wonder why their results aren’t improving.
Marketing campaigns are similar to entering the dating scene. You can go on several dates and have different experiences will multiple people. You’re not going to fall in love if you don’t understand the qualities you want your significant other to have. The real question is how do you attract partners that have the qualities you want?
Understanding how your campaign fits with the who, what, and where of your targeted audience is imperative. Generally, in every case, you plan before you implement. Therefore, creating the marketing campaign plan is essential. It provides a big picture of the outcome that you are aiming for, as well as the steps that should be taken to achieve your set goals.
In this podcast, we are joined by Matisyahu Goren, who is a platform director and podcast host, to delve into the importance of defining what your organizational goals are to create a clear picture of the results that you want to achieve.
About Matisyahu Goren
Matisyahu Goren is the director of Mission Driven, a platform for Jews to define their unique mission, develop the tools they need for success, and make the world a home for God. Author of “The Long Short Way: How To Succeed After Yeshiva”. Host of the hit Podcast “Mission Driven: The Long Short Way”, which has interviewed Matisyahu is a professional basketball coach of NBA and international players. He and Coach Steve Campbell co-founded The Scholarship Makeover Foundation, which provided physical training, life coaching, test preparation, and academic consultation to 42 players who obtained college scholarships all while a student at Cal State Northridge. He left it behind to attend Mayanot of Jerusalem for two years.