When we talk about a supporter’s journey to and through your online fundraising campaign, we’re referring to a marketing funnel. These are the steps to take as you strengthen the level of Know, Like and Trust between your organization and your supporters.
As many of you know, we’re very passionate about helping others – especially those who help others! And, when we’re talking to people, we often find that some things come up again and again. So, it’s important for us to talk about how you can do your best.
One of the first things we do when we start working with an organization is to get super clear on their vision – and not their watered down vision either. We’re talking about the BIG impact they want to make. We need to figure out that first. What inspires everyone to join the cause? To want to work for the cause? Where is that passion and drive coming from? Once we figure that out, then we can find ways to make it happen.
Your organization may be struggling. And, you may be thinking “this needs to change RIGHT NOW!” But what can you do? Maybe you even feel defeated before you begin. It’s so easy to get distracted, side-tracked, or even just plain intimidated by what lies ahead of you. Maybe there isn’t much you feel you can do. Maybe it feels like it’s not your role to speak up or offer suggestions. Ugh! It’s so difficult to be stuck between a rock and a hard place. However, struggles often come disguised as opportunities. Within the struggle is potential to make a change. Take a moment to pause, reflect and get real. Why is there a struggle? Are others facing this kind of struggle too? What is going on!? It matters, so pay attention. And, don’t give up. Think about it. Speak up about it. You.are.not.powerless. Your thoughts matter. Your voice matters.
Working with non-profits means that we get the opportunity to work with incredible people with BIG, OPEN hearts and people who a selfless, caring individuals. People who give have a lot to teach, because they know the value of kindess. And, if there’s one thing this world needs, it’s more kindness. But, society roughens us up. It’s easy to become jaded and it’s easier to fall into traps where we can’t see the light; let alone, the love. One of the biggest game-changers we’ve learned from the people we work with came from a very kind-hearted person who taught us how to focus on getting to know others and seeking out the best in people. Everybody has something to share that makes them shine. So, when were looking at sour situations, look for the good in others and focus closely on the silver linings. Fred Rogers often told this story about when he was a boy and would see scary things on the news: “My mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.”
It’s so easy to find yourself in a comfort zone – not just as a person, but also as an organization. Maybe it’s where you feel supported, but it’s not helping you grow. Every day, technology changes just a little bit moving us forward. Every day, donors become a little more tired of “the same old thing.” Every day, the show must go on, though, and it’s so easy to just re-do what you did last year. Hey, it worked, so why reinvent the wheel? But, what if the car changed? What if what you did last year no longer resonates? Maybe the style looks old and out of fashion? Take chances! If you’re saving time, then you also have time to try something new. Push outside your norm and find out how you can adapt. Because, tomorrow, you may find what you’re using is obsolete and you don’t know what you missed. Trying new things is exciting. It keeps us on our toes. But, then again, that’s the way we dance…
It can be so easy to drown in that feeling of overwhelm. And, it’s just all too common for non-profits. But, we don’t believe that’s the way it needs to be. We believe it’s possible to manage time better. We believe it’s possible to manage campaigns better. We believe you can change the way you work. What if you had a donor management system that worked seamlessly with your website and email management systems. What is you had streamlined workflows, task management, scheduling and reminder systems, and ways to use your time more efficiently? Our goal is to help you strategize and clean up your systems so you can be much more productive and concentrate on your higher priorities instead of being bogged down by busy work. It’s SO.MUCH.EASIER to inspire others when you’re feeling your best!
There are so many people working together to make this world better. We are committed to helping non-profits achieve their visions. And, we do it – together.
- Review Goals: Consider your organization’s goals for the online fundraising campaign and specific goals for the supporters during their journey.
- Gather Research: Review all relevant user research, which includes both qualitative and quantitative findings to provide insights into the donor experience.
- Set Touchpoints: Generate a list of touchpoints for the donor and determine which channels will be used for the touchpoints
- Emphasize Empathy: Get a well-rounded sense of how it feels to be the person in the experience, specifically focusing on what they are thinking, feeling, seeing, hearing, saying and doing.
- Brainstorm: Generate as many ideas as possible in a short period of time.
- Affinity Diagram: After you’ve considered the broad scope of ideas and explored many possibilities, now it’s time to gain focus on the right solutions for this experience
- Sketch the Journey: Put together all the pieces: timeline, touchpoints, channels, emotional highs and lows, and the wonderful new ideas generated to improve the donor’s journey.
- Refine and Build: Work with a graphic designer and web developer to refine and develop your marketing pieces and website pages.
- Share and Use: Use the journey map as the backbone for strategic recommendations and more tactical initiatives.