What is User Experience, anyway?
When you’re designing your website and, in particular, setting up its structure, decide what your ultimate goals are and what’s most important for your organization. Many organizations will say that it’s a combination of creating a user experience that resonates with its community and also building brand awareness. This means that people who are not yet involved with the organization can search for the organization and find out how they can become involved. Through these efforts, the organization can not only appeal to its current community, but also grow.
We strive to create a memorable and exciting user experience that is easy to navigate and understand. We enjoy creating websites and the best part about designing one is getting to be creative with a customized solution, rather than following templates. Our clients thrive from our paying personal attention to their needs.
We focus on the design and development of your website, or how it looks and flows. During development, it’s necessary to build in SEO best practices so your potential audience can find you and your current audience can quickly search for and find what they need. During development, we set up Google Analytics, SEO-friendly URLs, keywords and more. We also provide the tools you need to track your data and adjust your marketing based on what’s working and what’s not.
Google Analytics can be quite a lot to digest, but we help you out. Once your website is live, you can measure its activity. You can see who is visiting your website, where they’re coming from, what their demographics are, and what their behavior is like as they use your website. Some of the things that we like to pay particular attention to are:
- Page Views
- Time Spent on Website
- Bounce Rate
- Mobile Devices being used
- Subscription amounts
Remember how we were first talking about user experience? Well, this is where it all ties together. The data we collect helps us determine how to improve the user experience and what we should be paying more attention to. With this data, we’re able to learn:
- Who is visiting the website
- What devices they are using
- Which pages they visit
- How they move through the site
- How often they visit
- How long they spend on the website
- From where they are being referred
Everyone has different results and the metrics depend on your brand. Through different marketing strategies and techniques, we can work with you to improve your reach. And, by studying these metrics, we can work with you to improve your user experience.