Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is vital that you devise a strategic plan to overcome this dilemma by revisiting your brand strategy and reviewing the effectiveness of your website.
Website and Online Strategy
Websites are rapidly becoming more sophisticated by the minute. Presenting an easy-to-use website that is focused on creating action with a focus on usability will allow users to read and interact with your content easily. Using beta-testing to detect any navigation features that are challenging for end users and studying user behavior will enable you to keep users on your site longer.
Some tips are to make sure your site is mobile-friendly, has a clear and concise call-to-action and has engaging and interesting content. Staying ahead of technology is key. As users shift the way they access the web, the strategy must keep up. Think about screen sizes, device interaction limitations, pixel ratios and accessibility standards. Always reassess and improve your website, or it will look 90s era equivalent in a few years.
Online etiquette is a must when virtually communicating with customers. The rhetoric an organization uses is an extension of your organization’s reputation. Pay close attention to your interactions with your community:
- Do you speak intelligently?
- Are you polite over the phone?
- Are you responsive to phone calls and emails?
I know you may be thinking: “My interactions are good enough.” Although that is quite possible, would you rather see what improvements you can make to delight your audience?
When it comes to email marketing, one of the most preferable contact methods, people loath when others try to sell them something. They need to feel like they have made a decision on their own. This means that it’s important to establish a relationship before you begin to offer your programs, invite community members to events or ask for contributions.
Constant Contact, MailChimp and similar services offer a user-friendly format for sending mass emails, by simply uploading a spread sheet with contact information; allowing one to freely schedule a date and time that is appropriate for their organization.
Depending on your organization, social media can be a powerful resource to connect with people who hare your passion and your purpose; reaching additional community members translates to more people talking. Proudly display your cause and provide an engaging virtual atmosphere through sharing posts – humorous, motivational, tips, ads – that are related to your non-profit.
Twitter and Instagram predominately employ hashtags for posts, which allows users to search for a post that resonates with their interests. Incorporating hashtags in posts also garners you the ability to be added in Twitter groups; every time you tweet a hashtag associated with a particular group, your tweet will be displayed on the group’s newsfeed.
Nearly every social media website has a visibility feature, which expands a post’s radius and shows up on users’ newsfeeds. However, this could come off as spam to some people. To avoid this, there is a way to locate and reach the appropriate audience.
Search engine optimization [SEO] is the process of affecting the visibility of your website in a search engine’s organic [unpaid] results. Systematically typing certain key words and/or phrases multiple times grants you more visibility on search engines. This can be employed through blog pages, hashtags, and followers sharing your content onto other websites. There is an alternative option if you need a foundation to help you cement your online presence.
Have you ever noticed paid ads on search engines? Search engine marketing [SEM] allows users to gain online traffic by purchasing ads on search engines. Over a billion people use Google, so the chances of a potential customer clicking on your ad is more than likely. The hard part is motivating the consumer to click and buy… Which is where we come in!
Online Fundraising Strategy
Are you ready to jump-start your visibility? No problem. We address every clients’ needs by tailoring innovative solutions – SEO, SEM, branding, marketing, graphic design – to suit each customer. Contact us for a free consultation today.