Online Fundraising Strategy

Community-Building through Relationship-Building


Episode Summary

Building relationships is one of the most important skills that you, as a non-profit, should learn. It is the precursor to being able to build communities, and every seasoned fundraiser will always emphasize the importance of having a supportive non-profit community.

In this episode, we are joined by Rachel Pedersen who shares some wisdom on community building by using different types of technology, relationship-funnels, and impact-driven storytelling.

And this concept is exactly what you’d find in our book, “Brick by Brick” where we let our readers in on a few secrets on how you can create new relationships and strengthen them through storytelling. Our book briefly takes you to a foster care scenario and the challenges that a family encounters when trying to build a relationship with their foster child and how these challenges can be overcome by something so simple as a story.

Rachel has been taking the online marketing industry by storm and is one of the most influential and sought-after social media strategists to work with. She is also the founder of Social Media United, where she has grown an amazing community of students, friends, and teammates.

This social media queen just spoke at Funnel Hacking Live this past week in Orlando and today, she joins us to tell us the importance of building and maintaining strong relationships, as well as focusing on creating real, tangible, impact and how these things effectively propelled her marketing. Rachel also shares many of the major epiphanies she had when it came to community-building.

Non-profit communities rely heavily on relationship-building. So, Rachel gives us the real deal on the ins-and-outs of her relationship-based funnels, and breaks them down to explain what these funnels are and how they can be used by non-profits to build communities.

Then, she gives her recommendations on what non-profits can do to improve the way they build relationships online. We also get into the technicalities of email marketing through lead-nurturing emails and why it’s so important in your fundraising campaign.

If you’re wondering about technologies and marketing strategies that are on the horizon and are especially intriguing or exciting to try, you’ll definitely be glad you listened in on this podcast as we discuss these with Rachel.

Rachel has brought together a very tight-knit community and she speaks from her experience on how non-profits can also create strong communities; the kind that truly comes together to share and show their support for a common cause that they genuinely believe in. Listen in and find out how you too, can grow your communities and create massive engagement.

About Rachel Pedersen

Rachel Pedersen is a Social Media Strategist recognized by Content Marketing Institute as one of the Most Influential Online Marketers. Rachel has been featured on top publications such as Huffington Post, Cosmopolitan, The Daily Mail and more, as well as on top podcasts such as Entrepreneur On Fire. Rachel is the founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists.