Nobody wants to run across a website that looks – and acts – like it’s from the 1990s, but they are out there and need to be updated. They will be gone in 2 seconds and go to another organization’s site. Computer technology is constantly changing, and along with it is the way websites are designed and executed. It’s not enough to just have a web presence – that presence needs to be up-to-date. In the previous three blogs we’ve covered SEO, SEM, use of social media and overall user experience. In this post we’ll cover making your site mobile friendly.
Social media is a powerful tool that is interconnected in peoples’ daily lives. Throughout this decade, the market has expanded with new and innovate methods to inform and engage end users. In previous articles, I briefly touched on the importance of social media; this piece will expand upon those thoughts to help you optimize your social media ranking.
Are you struggling to boost your Google ranking’s performance? It is a big world out there, and you deserve the opportunity to grow your community as well; after all, your potential supporters are out there waiting to be found! There are 3 simple methods that will empower you to rank higher and gain more visibility for your organization.
Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is very possible to expand your audience by building a strategic plan, revisiting your brand strategy and reviewing the effectiveness of your website.
Have you experienced exponential growth throughout the years and now realizing your demographic is shifting? On the contrary, have your been witnessing a decline in engagement? Regardless of which situation you are facing, change is inevitable and remaining in tune with your community is imperative to grow.
One essential strategy to increase traffic to your non-profit website is through SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, but you will cost yourself results in the long run and sell yourself short.
As you start the process of working with web designer or creative firm/design studio), as with any business decision, you want to ensure that it is a good fit. Every designer or studio is different and has different processes and outcomes. Ensure the designer or studio with whom you work with is focused on more than aesthetics and understands the objectives of your organization with every step of the design.
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