Let’s face it, at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website.
The success of your fundraising system builds on the level of Know, Like and Trust you’ve created. So, if your audience clearly understands and identifies with your organization’s mission and vision, like who you are and interacts with you, and trusts you, you’ll find that it’s much easier to develop ways to strengthen your relationship with your community members and create more interest in your campaigns.
Selecting the right online marketing tools is only accomplished when you know where your audience can be found online. In other words, creating a Facebook page for your organization does you little good if your target market spends little time on Facebook. Are there benefits to having a Facebook page for your organization? Yes, but it may not be your first priority if you have limited resources and time. The only way to determine the priorities of your action plan is to truly understand the needs of your audience. It’s critical to take a good, close look at your audience members and understand where and how they interact online, along with what they’re looking for. Your audience wants to know that you understand them and the the services and programs you’re providing are what they’re looking for. In order to gain this insight, take the time to research where your visitors are coming from, where you’re losing potential visitors and how long it takes for your audience members to identify with the organization and community.
With over 3.5 billion online users, having a website is an absolute must for any organization looking to grow its community. In order to build trust and brand awareness, your community need to be able to find you online. But it’s not as simple as setting up a website and walking away; a successful website requires a significant amount of time and resources to keep them performing well. They need updates, tweaks, and occasionally they need total makeovers and a website rebuild. These can be difficult to keep up with, so if you’re not sure whether it’s time to rebuild your site, here are some tips to help get you on the right track.
So, you’re in charge of marketing for your non-profit organization. This means you’re the person everyone’s looking at when asking about the newsletter, advertisements, the awesome facebook group and maybe the most important thing… the website. And it’s all about the numbers. Your superiors want to see more of them. More leads converted to sales, a higher ROI and all within a smaller number; the budget. The pressure is on, to say the least.
Nobody wants to run across a website that looks – and acts – like it’s from the 1990s, but they are out there and need to be updated. They will be gone in 2 seconds and go to another organization’s site. Computer technology is constantly changing, and along with it is the way websites are designed and executed. It’s not enough to just have a web presence – that presence needs to be up-to-date. In the previous three blogs we’ve covered SEO, SEM, use of social media and overall user experience. In this post we’ll cover making your site mobile friendly.
Are you struggling to boost your Google ranking’s performance? It is a big world out there, and you deserve the opportunity to grow your community as well; after all, your potential supporters are out there waiting to be found! There are 3 simple methods that will empower you to rank higher and gain more visibility for your organization.
Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is very possible to expand your audience by building a strategic plan, revisiting your brand strategy and reviewing the effectiveness of your website.
One essential strategy to increase traffic to your non-profit website is through SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, but you will cost yourself results in the long run and sell yourself short.
As you start the process of working with web designer or creative firm/design studio), as with any business decision, you want to ensure that it is a good fit. Every designer or studio is different and has different processes and outcomes. Ensure the designer or studio with whom you work with is focused on more than aesthetics and understands the objectives of your organization with every step of the design.
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