Building Your Story to Align with Your Brand


Episode Summary

When it comes to branding, there is the visual representation of your organization and there is the more abstract component, which is capturing the essence of your organization and conveying it with the right tone, message and impact. Jacqueline Yvette speaks with us on this episode about how forming your story (and sub stories) and developing relationships can strengthen your brand.

Wondering how to form your story? It’s not as overwhelming as it seems. Jacqueline provides excellent tips to get started. Wondering how to build brand awareness? Tune in as we discuss marketing, branding and messaging. Gaining clarity on your stories and messaging will allow your branding to blossom.

About Jacqueline Yvette

Jacqueline Yvette is a marketing mentor who guides visionary entrepreneurs to bring their big ideas to life and build purposeful businesses with authentic story, strategic messaging, and impactful marketing.



Leading the Way to Leave a Legacy


Episode Summary

Listen as we talk with Kyle Lipton about what compels people to want to leave a legacy and how non-profits can connect better with their community members in order to both inspire them to bring out their special gifts and deeper desires so that they can make a difference in the world. In addition, we talk about stepping up through self-leadership in order to act not just creatively and fearlessly, but from their hearts.

About Kyle Lipton

Kyle Lipton is an embodiment coach, workshop facilitator, content creator and speaker, he is committed to supporting people with living their legacy – not their “limitations”. Kyle is passionate about living a life of growth and freedom while touching and inspiring the hearts of all that follow him. 



Helping Organizations with Remote Team Members Become More Productive


Episode Summary

Tune on in as we talk about how to be more productive while working with remote employees and consultants. We cover a wealth of information, ranging from remote employee policies to the benefits of remote teams – for both the organizations and the employees. Liam Martin is the co-founder of Time Doctor, which helps organizations and businesses manage remote employees in a more efficient manner. He’s seen it all and has the insight to help you with your team. Want to broaden your talent pool? Want to provide the #1 thing that Millenials are looking for? This episode is geared towards reducing the overwhelm of managing time and helping your organization manage projects better.

Mentioned on the Podcast:

About Liam Martin

Liam is co-founder and direct of marketing at Time Doctor. He has been a consultant for many online businesses concentrating on process design and scaling companies through outsourcing. He is the co-founder of Time Doctor, which provides tools for team productivity concentrating on improving communication for remote teams. In his spare time Liam likes to give talks on how to become a more productive student throughout universities in Canada and the U.S.



How to Get Started with Content Marketing


Episode Summary

Erika Heald talks about how to get started with content marketing. She begins with the basics of talking about what it is and how you can repurpose your content and create a content marketing plan. Erika explains how to organize your content and then provides techniques and tools to use in order to get your message seen. On this episode, you’ll also learn about how you can be more productive by using tools, notifications and gantt charts to create a process around your content creation. From setting up an editorial calendar, to encouraging timeliness when it comes to approvals, to visibly seeing where in the process you’re having a hold-up, you’ll get the low-down here. Tune on in on how to create a process that works for you and your organization.

Mentioned on the Podcast:

About Erika Heald

Erika spent her career using content to drive business results. As a San Francisco-based content marketing and social media consultant, she focuses on helping technology and specialty food start-ups define their content marketing strategy and supporting processes to drive lead generation and customer loyalty. She has 20+ years content marketing and community-building experience in  B-to-B and  B-to-C environments for organizations that have included Charles Schwab, UnitedHealth Group, The Northern California Human Resources Association, Achievers, Anaplan, Slack, Norwest Venture Partners, Meltwater, Redbooth, SmartRecruiters, DNN, Highwire PR, Spin Sucks, SF Station, Flavorpill, and The San Francisco Bay Guardian.



Advice on Creating Videos from an Emmy® Award-Winning Producer


Episode Summary

Want to know just how to get your message out in a way where people will actually listen? Just take advice from Greg Rollett, an Emmy® Award-Winning Producer who knows his way around an audience. He’s a former rapper from a rock band who toured for 10 years. Now, he runs and has a YoutTube channel filled with valuable and practical information on how to warm up your community and get people excited about your cause. We talk about simple and easy ways to get started, along with how to show up authentically on camera.

About Greg Rollett

Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with financial advisors and small business owners from all over the world to create personality driven TV shows that drive their business. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on as well as Facebook Watch.


Fun and Refreshing Ways to Create Engagement in Your Community


Episode Summary

In this lively episode, you’ll get a glimpse into Ben Bisbee’s fun and philosophical approach to community-building, creating engagement, and improving understanding for non-profit organizations. Ben is the leader of the 31st Century Nonprofit group on Facebook, a highly engaged group that models the ideals of what non-profits could look like in the 31st Century. Built on empathy and integrity, non-profits can thrive upon the strength of these foundational principles. The secrets to Ben Bisbee’s phenomenal engagement? Being himself, honesty, vulnerability and accountability! Tune on in to find out how these pieces play a role into getting people talking, sharing from their heart, and building real, genuine community (not just a sense of it… and there’s a BIG difference).

About Ben Bisbee

Ben Bisbee is a nonprofit professional with more than 18 years of experience in hands-on program development, corporate engagement, fundraising, and professional writing on the subject of corporate and nonprofit engagement and relationships. He is also the founder + principal at Rhinocorn Consulting, a nonprofit engagement + advancement consultancy focused on the industry of corporate social responsibility (CSR) and how it can benefit nonprofits.


How to Grow a Community of Loyal Members


Episode Summary

Steven J. Slater explains the Reichheld NetPromoter Score and how it can be applied to personas and building loyalists and brand ambassadors in your community.

He provides examples of how organizations can use it and discusses the benefits of focusing on the supporters who are most interested and involved in your organization.

There is so much power in a first impression and in an introduction. Unsure about how to make a strong impression for your organization? Tune on in and find out how to use the NetPromoter Score to your advantage!

About Steven J. Slater

Steven J. Slater is a service designer, experienced building new lines of services in the private sector, programs in the public sector, member benefits for non-profit membership organizations–and campaigns for fundraising.  Over his career beginning in the mid- 1990s, he estimates his direct service design involvement has led to more $1 billion. His expertise is marketing science and communications – using research and data to target and message and test – including online media.


The Secrets of Social Start-Up Success


Episode Summary

When it comes to growing and scaling a non-profit, so many organizations struggle with how to make the best use of their resources. Kathleen provides 5 key strategies to scale in a way where you can surpass the insurmountable wall.

Using mindset shifts, Kathleen was able to conquer walls of her own in her organization, Spark, which brings together millennial philanthropists.

In this episode, we talk about what worked for Kathleen, what works for non-profits as a whole, and what can work for you.

About Kathleen Kelly Janus

Kathleen Kelly Janus is a social entrepreneur, author, and lecturer at Stanford University’s Program on Social Entrepreneurship. As an expert on philanthropy, millennial engagement, and scaling early stage organizations, her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, Tech Crunch and the San Francisco Chronicle. Her book – Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference – is a playbook for nonprofit organizations based on a five-year research project interviewing hundreds of top-performing social innovators. 


How to Be Relevant Through Service Design


Episode Summary

On this episode, Steven J. Slater discusses how to use personas to grow your organization’s fundraising base and how to identify and draw upon promoters to help.

Not only does Steven explain what is a persona, but he also demonstrates how personas are used. He gives examples of businesses who are using personas and how organizations have used them. 

Organizations have seen much success through the use of personas and applying the concept of Service Design to its programming. 

Why are personas important? Well, without them, you’ll be struggling with relevance. Hitting a roadblock when it comes to connecting with your community? This may be the reason; and the solution.

About Steven J. Slater

Steven J. Slater is a service designer, experienced building new lines of services in the private sector, programs in the public sector, member benefits for non-profit membership organizations–and campaigns for fundraising.  Over his career beginning in the mid- 1990s, he estimates his direct service design involvement has led to more $1 billion. His expertise is marketing science and communications – using research and data to target and message and test – including online media.


The Science Behind Scaling Facebook Campaigns


Episode Summary

Kevin Davis, from, explains how to get the most results from your paid advertising campaigns on Facebook and how you can utilize new technology to increase your visibility. He talks about conversion and techniques in order to make the best use of your budget. 

Curious about the best ways to advertise so you make money, rather than lose money? Tune on in.

This episode shows you how to advertise well through proper targeting and reinvestment, not to mention inside tips on how to use Facebook’s algorithm to draw more attention and more engagement from your community.

Thinking about video marketing? Not only is this is the number one way to share your story, it’s also the best way to set up your ads. Kevin demonstrates how to build more and more interest around your videos, and, also, your cause.

About Kevin Davis

Kevin has been responsible for driving traffic for some of the biggest launches in the coaching niche and helping turn those launches into evergreen funnels. You may recognize some of his clients such as; Wealth Through Workshops with Callan Rush, Christian Mickelsen, The Foundation with Dane Maxwell and Andy Drish, Frank Kern, Get Altitude with Eben Pagan, Ronnie Nijmeh from Kevin brings not only paid traffic expertise to his clients, but expertise in analytics and tracking as well.