We have been working with non-profits for over a decade and we’ve seen organizations — time and again — throw away their money on antiquated technology for the websites, marketing and donor management platforms. There are applications that you may be investing in that overlap each other Or, you may not be utilizing applications to their full potential, which is costing you money but not providing the return you’re looking for.
A consensus-based organization makes decisions by ensuring all management agrees and approves before moving forward. This could be in regards to anything from a company philosophy, event details, or the website you’re building. Think of consensus-based as a “big tent” that includes a large group of employees coming from diverse backgrounds. Or it may be that your organization is part of a larger umbrella organization. Regardless, a consensus-based organization, like these, strives for collaboration, democratic leadership, and agreement among its team members. This type of organization is focused on its mission and places responsibility on its employees and lay leaders to amplify its message. The mission is where all aspects of marketing return. Along the way, we ask, “does this reflect our mission?”
You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe. Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Are you a manager? Are you in charge of a delegating tasks or a subset of an organization? To be a good manager, leadership skills are a must. You must hone specific characteristics, qualities and traits in order to inspire and empower others, especially people on your team and in your community. One’s image does not make a leader. Leadership is not an image, it’s a quality. Specific qualities are paramount for any leader. For example, a person can be a manager, but not necessarily a leader. However, to be an effective manager, your leadership skills need to shine. Inner strength and caring about one’s team and their efforts encourages positivity and motivation for their employees.
It’s early 2017 and America is gearing up for an undoubtedly active political year. With a new administration and many changes occurring, people are speaking out and protests are popping up everywhere. It seem every time you turn on the news, you see communities across the nation are coming together to not only show their support for civil liberties, but also enact legislation and advocate on behalf of groups facing discrimination and inequality. Uprisings and protests are taking place daily in major cities and small towns, petitions are circulating and individuals are calling their representatives in congress. People in your community are empowered to create social change NOW and are eager to express their opinions.
Selecting the right online marketing tools is only accomplished when you know where your audience can be found online. In other words, creating a Facebook page for your organization does you little good if your target market spends little time on Facebook. Are there benefits to having a Facebook page for your organization? Yes, but it may not be your first priority if you have limited resources and time. The only way to determine the priorities of your action plan is to truly understand the needs of your audience. It’s critical to take a good, close look at your audience members and understand where and how they interact online, along with what they’re looking for. Your audience wants to know that you understand them and the the services and programs you’re providing are what they’re looking for. In order to gain this insight, take the time to research where your visitors are coming from, where you’re losing potential visitors and how long it takes for your audience members to identify with the organization and community.
You can donate to an organization quickly and easily on Facebook now through a system that integrates your Facebook page and posts with your organization’s bank account. The functionality enables 2-tap giving and no longer requires users to leave Facebook to make a donation. Essentially, Facebook uses saved payment information that users have in their Facebook account settings to improve the donation experience. The users are are able to click a Donate Now button on a page or a post, which will take them to a donation window where they can make a contribution that’s immediately paid to the organization. There is great potential in this system because of the ability to possibly pay through other digital payment systems, like Apple Pay and Google Wallet, in the future.
Facebook has released a new set of fundraising tools specifically for non-profits, making it easier for organizations to accept donations and to improve the overall donation experience for your audience. The Fundraising Tools are free to use and now have a Donate Now button available in two places: on the Page Header and on Page Posts, but it’s not able to be added as a Page Post’s Call to Action. This makes it easier for donors to share their donation experience with friends. A receipt is sent to donors, which is branded with your organization’s information. With this update, it’s easier to find and donate to organizations. The funds you raise on Facebook will go directly to your nonprofit. Your organization has full control on how to use the funds to support either a specific cause or a general fund.
When many people think about their favorite cause, one of the first things that may come to mind is its branding campaigns, but it should be its community. And there’s a good reason why; in order to develop a local hub for creating strong impact through the cause, each person who cares about the cause should feel welcomed into its community and it should feel easy to get involved. There should be minimal barriers for people to start enacting change for a purpose they care about. And, for non-profit organizations, that community experience and ease of involvement should be a primary goal. Plus, the benefits are manifold.
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