A lot of non-profits face fears when it comes to fundraising. And, it’s totally normal! There are so many variables and implications that go along with ettiquette, strategy, communication, and planning. For instance, a non-profit may be hesitant to reach out to certain supporters online because they don’t want it to feel impersonal; and they certainly have a point. Here’s the thing, though. The way I see it, online fundraising shouldn’t ever feel transactional. The simplicity and convenience is just an added benefit. People already expect to be able to give online and they’re ready for it.