We have been working with non-profits for over a decade and we’ve seen organizations — time and again — throw away their money on antiquated technology for the websites, marketing and donor management platforms. There are applications that you may be investing in that overlap each other Or, you may not be utilizing applications to their full potential, which is costing you money but not providing the return you’re looking for.
A consensus-based organization makes decisions by ensuring all management agrees and approves before moving forward. This could be in regards to anything from a company philosophy, event details, or the website you’re building. Think of consensus-based as a “big tent” that includes a large group of employees coming from diverse backgrounds. Or it may be that your organization is part of a larger umbrella organization. Regardless, a consensus-based organization, like these, strives for collaboration, democratic leadership, and agreement among its team members. This type of organization is focused on its mission and places responsibility on its employees and lay leaders to amplify its message. The mission is where all aspects of marketing return. Along the way, we ask, “does this reflect our mission?”
Are you a manager? Are you in charge of a delegating tasks or a subset of an organization? To be a good manager, leadership skills are a must. You must hone specific characteristics, qualities and traits in order to inspire and empower others, especially people on your team and in your community. One’s image does not make a leader. Leadership is not an image, it’s a quality. Specific qualities are paramount for any leader. For example, a person can be a manager, but not necessarily a leader. However, to be an effective manager, your leadership skills need to shine. Inner strength and caring about one’s team and their efforts encourages positivity and motivation for their employees.
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