Archive for category: Management

I went from having difficulty creating lead-generation funnels that did not convert to finally cracking the code using A/B split testing. By using Google Content Experiments for split-testing, I was able to track user behavior and preferences in order to create highly-successful and professionally designed landing pages that converted well and smoothly moved the user through the marketing funnel. And, I want to share with you just how to do this for your organization, too.

Are you feeling frustrated and overwhelmed by online marketing? It seems like there are so many different ways to create more visibility for your organization; but, even so, you don’t seem to be growing an engaged audience. Or, at the very least, you’re engaging your current members but finding it hard to encourage them to become more deeply involved. Maybe it’s a matter of attracting new members to your community and it’s difficult to grow in a way that builds momentum around your cause. Maybe you’re looking to create more hype in order to get people talking? You have a cause that matters, so why is it this challenging to break through all the noise and inspire real impact and awareness?

You can have the nicest website in the world; but without a strong strategy, where does that leave you? You need a plan — to bring it all together. Online fundraising has changed and we can help you with the strategy support to expand and engage your community, nurture relationships with prospects and donors and create messaging that represents both your brand and your story.

Email lists are good. A list full of donors is even better. Large or small, nonprofits have to work hard to grow their following and even harder to keep content fresh, updated and interesting. On top of that, nonprofits have to work even harder to convert their following from an interested audience to an engaged and involved set of supporters.