If you were to ask a panel of marketers how they reached people in their early teens through their mid-20’s two years ago, most of them would say they weren’t their highest priority. Until recently, marketing efforts have been largely aimed at millennials, who hold most of the buying power. But now, trends are turning toward Generation Z, who bу thе уеаr 2020 wіll ассоunt fоr аlmоѕt hаlf оf аll соnѕumеrѕ. This means it’s beyond vіtаl for your brand tо соnnесt wіth thіѕ gеnеrаtіоn now in order to build lasting relationships.
Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is very possible to expand your audience by building a strategic plan, revisiting your brand strategy and reviewing the effectiveness of your website.
Have you experienced exponential growth throughout the years and now realizing your demographic is shifting? On the contrary, have your been witnessing a decline in engagement? Regardless of which situation you are facing, change is inevitable and remaining in tune with your community is imperative to grow.
As you start the process of working with web designer or creative firm/design studio), as with any business decision, you want to ensure that it is a good fit. Every designer or studio is different and has different processes and outcomes. Ensure the designer or studio with whom you work with is focused on more than aesthetics and understands the objectives of your organization with every step of the design.
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