We have been working with non-profits for over a decade and we’ve seen organizations — time and again — throw away their money on antiquated technology for the websites, marketing and donor management platforms. There are applications that you may be investing in that overlap each other Or, you may not be utilizing applications to their full potential, which is costing you money but not providing the return you’re looking for.
A consensus-based organization makes decisions by ensuring all management agrees and approves before moving forward. This could be in regards to anything from a company philosophy, event details, or the website you’re building. Think of consensus-based as a “big tent” that includes a large group of employees coming from diverse backgrounds. Or it may be that your organization is part of a larger umbrella organization. Regardless, a consensus-based organization, like these, strives for collaboration, democratic leadership, and agreement among its team members. This type of organization is focused on its mission and places responsibility on its employees and lay leaders to amplify its message. The mission is where all aspects of marketing return. Along the way, we ask, “does this reflect our mission?”
You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe. Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Are you a manager? Are you in charge of a delegating tasks or a subset of an organization? To be a good manager, leadership skills are a must. You must hone specific characteristics, qualities and traits in order to inspire and empower others, especially people on your team and in your community. One’s image does not make a leader. Leadership is not an image, it’s a quality. Specific qualities are paramount for any leader. For example, a person can be a manager, but not necessarily a leader. However, to be an effective manager, your leadership skills need to shine. Inner strength and caring about one’s team and their efforts encourages positivity and motivation for their employees.
You can donate to an organization quickly and easily on Facebook now through a system that integrates your Facebook page and posts with your organization’s bank account. The functionality enables 2-tap giving and no longer requires users to leave Facebook to make a donation. Essentially, Facebook uses saved payment information that users have in their Facebook account settings to improve the donation experience. The users are are able to click a Donate Now button on a page or a post, which will take them to a donation window where they can make a contribution that’s immediately paid to the organization. There is great potential in this system because of the ability to possibly pay through other digital payment systems, like Apple Pay and Google Wallet, in the future.
When many people think about their favorite cause, one of the first things that may come to mind is its branding campaigns, but it should be its community. And there’s a good reason why; in order to develop a local hub for creating strong impact through the cause, each person who cares about the cause should feel welcomed into its community and it should feel easy to get involved. There should be minimal barriers for people to start enacting change for a purpose they care about. And, for non-profit organizations, that community experience and ease of involvement should be a primary goal. Plus, the benefits are manifold.
With over 3.5 billion online users, having a website is an absolute must for any organization looking to grow its community. In order to build trust and brand awareness, your community need to be able to find you online. But it’s not as simple as setting up a website and walking away; a successful website requires a significant amount of time and resources to keep them performing well. They need updates, tweaks, and occasionally they need total makeovers and a website rebuild. These can be difficult to keep up with, so if you’re not sure whether it’s time to rebuild your site, here are some tips to help get you on the right track.
So, you’re in charge of marketing for your non-profit organization. This means you’re the person everyone’s looking at when asking about the newsletter, advertisements, the awesome facebook group and maybe the most important thing… the website. And it’s all about the numbers. Your superiors want to see more of them. More leads converted to sales, a higher ROI and all within a smaller number; the budget. The pressure is on, to say the least.
Nobody wants to run across a website that looks – and acts – like it’s from the 1990s, but they are out there and need to be updated. They will be gone in 2 seconds and go to another organization’s site. Computer technology is constantly changing, and along with it is the way websites are designed and executed. It’s not enough to just have a web presence – that presence needs to be up-to-date. In the previous three blogs we’ve covered SEO, SEM, use of social media and overall user experience. In this post we’ll cover making your site mobile friendly.
Social media is a powerful tool that is interconnected in peoples’ daily lives. Throughout this decade, the market has expanded with new and innovate methods to inform and engage end users. In previous articles, I briefly touched on the importance of social media; this piece will expand upon those thoughts to help you optimize your social media ranking.
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