One essential strategy to increase traffic to your non-profit website is through SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, but you will cost yourself results in the long run and sell yourself short.
As you start the process of working with web designer or creative firm/design studio), as with any business decision, you want to ensure that it is a good fit. Every designer or studio is different and has different processes and outcomes. Ensure the designer or studio with whom you work with is focused on more than aesthetics and understands the objectives of your organization with every step of the design.
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