Email lists are good. A list full of donors is even better. Large or small, nonprofits have to work hard to grow their following and even harder to keep content fresh, updated and interesting. On top of that, nonprofits have to work even harder to convert their following from an interested audience to an engaged and involved set of supporters.

In order to cultivate donors, we’ll need to take advantage of opportunities from both Facebook and Google in order to enable donors become familiar with your organization. We need to start out by increasing awareness of your organization and make your organization more visible in places that your potential donors hang out. This could mean anything from getting out there and getting visible in your community to increasing your presence on social media to optimizing your seo strategy and improving your search ranking for the questions and information your audience is looking for.. and even considering using paid advertising.

A consensus-based organization makes decisions by ensuring all management agrees and approves before moving forward. This could be in regards to anything from a company philosophy, event details, or the website you’re building. Think of consensus-based as a “big tent” that includes a large group of employees coming from diverse backgrounds. Or it may be that your organization is part of a larger umbrella organization. Regardless, a consensus-based organization, like these, strives for collaboration, democratic leadership, and agreement among its team members. This type of organization is focused on its mission and places responsibility on its employees and lay leaders to amplify its message. The mission is where all aspects of marketing return. Along the way, we ask, “does this reflect our mission?”