Behind the Scenes with Social Media

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Episode Summary

Eric Koch discusses behind the scenes insight into social media marketing and how nonprofits can improve brand awareness, engagement, and lead generation. In this episode, we talk about the moving parts of social media, what different types of platforms are used for, the future of digital marketing, how to leverage influencers, and more. This episode provides a treasure trove of useful information and helps you get a feel for how you can take advantage of all kinds of tools available to you.

About Eric Koch

Eric Koch provides social media marketing consulting services to marketers or business owners seeking to grow their brand. Specifically, I work with business-to-consumer lifestyle businesses seeking to grow their brand awareness, engagement, and leads for their business.