Decision-Making and Strategic Planning for Non-Profits

 

Episode Summary

Steven Scheier discusses how strategic planning and decision-making come together in order to help non-profits move forward with their work. 

About Steve Scheier

Steve Scheier is the founder and CEO of the Decision Clarity Group, a San Francisco based consulting firm that works with growth focused nonprofits that want to build on their diversity and are open to improving their organizational power and decision-making practices. Steve’s clients use his Decision Clarity method to advance their strategic, diversity and succession plans, empower their teams and to improve Board and staff operations. Steve’s goal is to empower nonprofit leaders and their teams so that these crucial organizations can get more done.

 

 

Setting Up Fundraising Funnels for Online Giving

 

Episode Summary

When it comes to building a system for building relationships with donors, relationship-building and reverse-engineering your goals both play major roles. Greg Hickman, who specializes in marketing automation, shares the foundations for setting up effective funnels and automating a donor-nurturing sequence. Ever wonder how to better connect with your donors? Thinking about how challenging it can be to warm up cold leads? Want to streamline your systems for people to navigate your website or contribute to your cause? 

Well, in this episode, you’ll not only learn about the basics behind setting up fundraising funnels, but you’ll also get into more advanced concepts. We talk about how to connect the dots within your data and use the analytics you collect to create more impact with your content. This episode is loaded with game-changing takeaways and insights, like how to position your information and calls-to-action so that they receive attention from the people most likely to be interested. You won’t want to miss this one!

About Greg Hickman

Greg Hickman is a marketing funnel strategist and founder of System.ly, a marketing automation consultancy working primarily with service providers, consultants and coaches to productize their services and systemize their delivery. Greg has helped implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Nerd Fitness and and other market leaders.

He’s a blogger, podcaster, speaker and his work has been featured on Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.

 

 

Building Your Story to Align with Your Brand

 

Episode Summary

When it comes to branding, there is the visual representation of your organization and there is the more abstract component, which is capturing the essence of your organization and conveying it with the right tone, message and impact. Jacqueline Yvette speaks with us on this episode about how forming your story (and sub stories) and developing relationships can strengthen your brand.

Wondering how to form your story? It’s not as overwhelming as it seems. Jacqueline provides excellent tips to get started. Wondering how to build brand awareness? Tune in as we discuss marketing, branding and messaging. Gaining clarity on your stories and messaging will allow your branding to blossom.

About Jacqueline Yvette

Jacqueline Yvette is a marketing mentor who guides visionary entrepreneurs to bring their big ideas to life and build purposeful businesses with authentic story, strategic messaging, and impactful marketing.