The Secrets of Social Start-Up Success

 

Episode Summary

When it comes to growing and scaling a non-profit, so many organizations struggle with how to make the best use of their resources. Kathleen provides 5 key strategies to scale in a way where you can surpass the insurmountable wall.

Using mindset shifts, Kathleen was able to conquer walls of her own in her organization, Spark, which brings together millennial philanthropists.

In this episode, we talk about what worked for Kathleen, what works for non-profits as a whole, and what can work for you.

About Kathleen Kelly Janus

Kathleen Kelly Janus is a social entrepreneur, author, and lecturer at Stanford University’s Program on Social Entrepreneurship. As an expert on philanthropy, millennial engagement, and scaling early stage organizations, her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, Tech Crunch and the San Francisco Chronicle. Her book – Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference – is a playbook for nonprofit organizations based on a five-year research project interviewing hundreds of top-performing social innovators. 

 

How to Be Relevant Through Service Design

 

Episode Summary

On this episode, Steven J. Slater discusses how to use personas to grow your organization’s fundraising base and how to identify and draw upon promoters to help.

Not only does Steven explain what is a persona, but he also demonstrates how personas are used. He gives examples of businesses who are using personas and how organizations have used them. 

Organizations have seen much success through the use of personas and applying the concept of Service Design to its programming. 

Why are personas important? Well, without them, you’ll be struggling with relevance. Hitting a roadblock when it comes to connecting with your community? This may be the reason; and the solution.

About Steven J. Slater

Steven J. Slater is a service designer, experienced building new lines of services in the private sector, programs in the public sector, member benefits for non-profit membership organizations–and campaigns for fundraising.  Over his career beginning in the mid- 1990s, he estimates his direct service design involvement has led to more $1 billion. His expertise is marketing science and communications – using research and data to target and message and test – including online media.

 

The Science Behind Scaling Facebook Campaigns

 

Episode Summary

Kevin Davis, from PaidTraffic.com, explains how to get the most results from your paid advertising campaigns on Facebook and how you can utilize new technology to increase your visibility. He talks about conversion and techniques in order to make the best use of your budget. 

Curious about the best ways to advertise so you make money, rather than lose money? Tune on in.

This episode shows you how to advertise well through proper targeting and reinvestment, not to mention inside tips on how to use Facebook’s algorithm to draw more attention and more engagement from your community.

Thinking about video marketing? Not only is this is the number one way to share your story, it’s also the best way to set up your ads. Kevin demonstrates how to build more and more interest around your videos, and, also, your cause.

About Kevin Davis

Kevin has been responsible for driving traffic for some of the biggest launches in the coaching niche and helping turn those launches into evergreen funnels. You may recognize some of his clients such as; Wealth Through Workshops with Callan Rush, Christian Mickelsen, The Foundation with Dane Maxwell and Andy Drish, Frank Kern, Get Altitude with Eben Pagan, Ronnie Nijmeh from PLR.me. Kevin brings not only paid traffic expertise to his clients, but expertise in analytics and tracking as well.

 

Leading Through Change, Challenge & Chaos

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Episode Summary

In this episode, Libby Gill gives us the lowdown on how hope is the necessary ingredient in leading a group of people, a cause, or, even, a movement. 

Libby is no stranger to guiding teams through change and challenges. And, she draws from her skills in Public Relations to tap in to motivating others, while still being able to manage teams of people with a sense of practicality and realistic optimism.

She explains the ways in which she infuses hope into her leadership techniques and how you can, too!

About Libby Gill

After heading communications at media giants Universal, Sony and Turner Broadcasting, Libby left the corporate world after nearly twenty years to become an entrepreneur. In her mid-forties when many people are slowing down, Libby founded Libby Gill & Company, an executive coaching and leadership consulting firm based in Los Angeles.

Libby now guides clients – including Avery Dennison, CA Technologies, Cisco, Comcast, Deloitte, Disney, Eli Lilly, First American Insurance, Honda, Intel, Kellogg’s, Microsoft, Oracle, PayPal, Royal Caribbean, Speedo, Sutter Health, Viacom, Warner Bros., and Wells Fargo – to lead their teams through change, challenge, and chaos.

 

Email Marketing: Listening to the Experts (Your Audience)


 

Episode Summary

I know you may be thinking: “My interactions are good enough.” Although that is quite possible, would you rather see what improvements you can make to delight your audience?

When building their communities, organizations need to be asking questions about their target audience and vision. They must look at what their social landscape needs and develop the services and programs to provide. By figuring out where the holes are and fill them within their organizational Mission, they can better serve their community.

If you are building a community, you need to serve your community and be there for your community. Your organization is providing for the community and helping. Every community has different needs, but every community can come together around sharing similar visions.

Continually welcoming feedback will make your customers feel important and that you have a genuine interest in their concerns! Remember, your community always comes first. Now, go out there and remind them how much they matter and how much you care about them and the cause.

About Declan Dunn

Since 1995, Declan Dunn’s been a pioneering insider in the fields of online education, corporate performance enhancement and affiliate marketing. This unusual skill set allows him to bring people together in business settings, enhance their relationships, and then empower them to monetize those relationships. By simultaneously honoring both the needs of businesses, and the humans who work within them, Declan’s unique systems consistently return mutual rewards to the process of increasing bottom-line profits.

 

Website Redesign

Why It’s Time for Your Nonprofit Website Redesign

Let’s face it, at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website.