The success of your fundraising system builds on the level of Know, Like and Trust you’ve created. So, if your audience clearly understands and identifies with your organization’s mission and vision, like who you are and interacts with you, and trusts you, you’ll find that it’s much easier to develop ways to strengthen your relationship with your community members and create more interest in your campaigns.
When it comes to non-profit marketing, most organizations tend to play it safe. But what happens when your marketing does not getting the attention your organization is looking for? Even if you’re playing it safe, there is so much potential to create more excitement about your messaging and your cause. This is where the art of retargeting comes in.
We’ve been working with non-profits for over a decade. And, if you ask us, one of the biggest things holding organizations back is their use of antiquated technology, duplication in their process, and their extreme lack of a streamlined workflow. So, let’s break this down, and talk about how to save time and money and avoid these limited behaviors.
A lot of non-profits face fears when it comes to fundraising. And, it’s totally normal! There are so many variables and implications that go along with ettiquette, strategy, communication, and planning. For instance, a non-profit may be hesitant to reach out to certain supporters online because they don’t want it to feel impersonal; and they certainly have a point. Here’s the thing, though. The way I see it, online fundraising shouldn’t ever feel transactional. The simplicity and convenience is just an added benefit. People already expect to be able to give online and they’re ready for it.
I went from having difficulty creating lead-generation funnels that did not convert to finally cracking the code using A/B split testing. By using Google Content Experiments for split-testing, I was able to track user behavior and preferences in order to create highly-successful and professionally designed landing pages that converted well and smoothly moved the user through the marketing funnel. And, I want to share with you just how to do this for your organization, too.
Let’s get real with each other — raising enough funds for your organization to meet your campaign goals, donor retention, growing your community and engaging your current donors are huge concerns when it comes to being able to make an impact.
Are you feeling frustrated and overwhelmed by online marketing? It seems like there are so many different ways to create more visibility for your organization; but, even so, you don’t seem to be growing an engaged audience. Or, at the very least, you’re engaging your current members but finding it hard to encourage them to become more deeply involved. Maybe it’s a matter of attracting new members to your community and it’s difficult to grow in a way that builds momentum around your cause. Maybe you’re looking to create more hype in order to get people talking? You have a cause that matters, so why is it this challenging to break through all the noise and inspire real impact and awareness?
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