The success of your fundraising system builds on the level of Know, Like and Trust you’ve created. So, if your audience clearly understands and identifies with your organization’s mission and vision, like who you are and interacts with you, and trusts you, you’ll find that it’s much easier to develop ways to strengthen your relationship with your community members and create more interest in your campaigns.
You can have the nicest website in the world; but without a strong strategy, where does that leave you? You need a plan — to bring it all together. Online fundraising has changed and we can help you with the strategy support to expand and engage your community, nurture relationships with prospects and donors and create messaging that represents both your brand and your story.
Learn How to A/B Test Your Donation Pages Using Free Tools. It is possible to improve your conversions on your donation pages through setting up split-tests using Google’s Content Experiments for free.
Email lists are good. A list full of donors is even better. Large or small, nonprofits have to work hard to grow their following and even harder to keep content fresh, updated and interesting. On top of that, nonprofits have to work even harder to convert their following from an interested audience to an engaged and involved set of supporters.
Using Facebook can supercharge your fundraising efforts, but it can also be pretty intimidating. That’s why we’re sharing some secrets about easily integrating Facebook into your fundraising and marketing strategy. The approach you take is going to directly affect how hard the process is. If you set out to make a viral fundraising campaign, it can feel next to impossible.
In order to cultivate donors, we’ll need to take advantage of opportunities from both Facebook and Google in order to enable donors become familiar with your organization. We need to start out by increasing awareness of your organization and make your organization more visible in places that your potential donors hang out. This could mean anything from getting out there and getting visible in your community to increasing your presence on social media to optimizing your seo strategy and improving your search ranking for the questions and information your audience is looking for.. and even considering using paid advertising.
We have been working with non-profits for over a decade and we’ve seen organizations — time and again — throw away their money on antiquated technology for the websites, marketing and donor management platforms. There are applications that you may be investing in that overlap each other Or, you may not be utilizing applications to their full potential, which is costing you money but not providing the return you’re looking for.
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The Grow Your Non-Profit Podcast
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