With over 3.5 billion online users, having a website is an absolute must for any organization looking to grow its community. In order to build trust and brand awareness, your community need to be able to find you online. But it’s not as simple as setting up a website and walking away; a successful website requires a significant amount of time and resources to keep them performing well. They need updates, tweaks, and occasionally they need total makeovers and a website rebuild. These can be difficult to keep up with, so if you’re not sure whether it’s time to rebuild your site, here are some tips to help get you on the right track.
If you were to ask a panel of marketers how they reached people in their early teens through their mid-20’s two years ago, most of them would say they weren’t their highest priority. Until recently, marketing efforts have been largely aimed at millennials, who hold most of the buying power. But now, trends are turning toward Generation Z, who bу thе уеаr 2020 wіll ассоunt fоr аlmоѕt hаlf оf аll соnѕumеrѕ. This means it’s beyond vіtаl for your brand tо соnnесt wіth thіѕ gеnеrаtіоn now in order to build lasting relationships.
So, you’re in charge of marketing for your non-profit organization. This means you’re the person everyone’s looking at when asking about the newsletter, advertisements, the awesome facebook group and maybe the most important thing… the website. And it’s all about the numbers. Your superiors want to see more of them. More leads converted to sales, a higher ROI and all within a smaller number; the budget. The pressure is on, to say the least.
As you aspire to create a beautiful, traffic-driving site with great social media tie-ins and a top search engine ranking, there’s one more thing to consider when making your website the best experience it can be for all your customers: Accessibility.
Nobody wants to run across a website that looks – and acts – like it’s from the 1990s, but they are out there and need to be updated. They will be gone in 2 seconds and go to another organization’s site. Computer technology is constantly changing, and along with it is the way websites are designed and executed. It’s not enough to just have a web presence – that presence needs to be up-to-date. In the previous three blogs we’ve covered SEO, SEM, use of social media and overall user experience. In this post we’ll cover making your site mobile friendly.
Social media is a powerful tool that is interconnected in peoples’ daily lives. Throughout this decade, the market has expanded with new and innovate methods to inform and engage end users. In previous articles, I briefly touched on the importance of social media; this piece will expand upon those thoughts to help you optimize your social media ranking.
Are you struggling to boost your Google ranking’s performance? It is a big world out there, and you deserve the opportunity to grow your community as well; after all, your potential supporters are out there waiting to be found! There are 3 simple methods that will empower you to rank higher and gain more visibility for your organization.
Is your non-profit struggling to grow its community? Is your website welcoming and converting leads? It is very possible to expand your audience by building a strategic plan, revisiting your brand strategy and reviewing the effectiveness of your website.
Have you experienced exponential growth throughout the years and now realizing your demographic is shifting? On the contrary, have your been witnessing a decline in engagement? Regardless of which situation you are facing, change is inevitable and remaining in tune with your community is imperative to grow.
One essential strategy to increase traffic to your non-profit website is through SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, but you will cost yourself results in the long run and sell yourself short.
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